Original language | English |
---|---|
Pages (from-to) | 1142-1162 |
Journal | Journal of marketing management |
Volume | 27 |
Issue number | 11-12 |
Publication status | Published - 2011 |
Keywords
- METIS-284537
Rajani Naidoo, A. Shankar, E. Veer
Research output: Contribution to journal › Article › Academic › peer-review
Original language | English |
---|---|
Pages (from-to) | 1142-1162 |
Journal | Journal of marketing management |
Volume | 27 |
Issue number | 11-12 |
Publication status | Published - 2011 |