The Costs of Web Advertisements while Mobile Browsing

Jeffrey van den Brande, Aiko Pras

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

    6 Citations (Scopus)
    71 Downloads (Pure)

    Abstract

    Tablet PCs, iPads and mobile phones all include facilities to browse the mobile Internet. The costs of mobile Internet access may become extraordinary, however, when the data limit is exceeded or when the user is roaming abroad without a roaming data plan. Since users may see advertisements as unwanted traffic, they can be confronted with a bill of which a significant part is caused by data they did not ask for. The goal of this paper is to investigate the amount of data generated by advertisements when browsing, and the potential costs of such advertisements for average users. Our analysis shows that web advertisements take up 7-9% of the total data traffic, depending on Flash usage.
    Original languageUndefined
    Title of host publication18th EUNICE / IFIP International Conference on Information and Communication Technologies
    Place of PublicationLondon
    PublisherSpringer
    Pages412-422
    Number of pages10
    ISBN (Print)978-3-642-32807-7
    DOIs
    Publication statusPublished - Aug 2012
    Event18th EUNICE/IFIP International Conference on Information and Communication Technologies, EUNICE 2012 - Budapest, Hungary
    Duration: 29 Aug 201231 Aug 2012
    Conference number: 18

    Publication series

    NameLecture Notes in Computer Science
    PublisherSpringer Verlag
    Volume7479
    ISSN (Print)0302-9743
    ISSN (Electronic)1611-3349

    Conference

    Conference18th EUNICE/IFIP International Conference on Information and Communication Technologies, EUNICE 2012
    Abbreviated titleEUNICE
    CountryHungary
    CityBudapest
    Period29/08/1231/08/12

    Keywords

    • IR-81277
    • EWI-22182
    • METIS-287982

    Cite this

    van den Brande, J., & Pras, A. (2012). The Costs of Web Advertisements while Mobile Browsing. In 18th EUNICE / IFIP International Conference on Information and Communication Technologies (pp. 412-422). (Lecture Notes in Computer Science; Vol. 7479). London: Springer. https://doi.org/10.1007/978-3-642-32808-4_38