The Costs of Web Advertisements while Mobile Browsing

Jeffrey van den Brande; Aiko Pras

doi:10.1007/978-3-642-32808-4_38

The Costs of Web Advertisements while Mobile Browsing

Jeffrey van den Brande, Aiko Pras

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

6 Citations (Scopus)

156 Downloads (Pure)

Abstract

Tablet PCs, iPads and mobile phones all include facilities to browse the mobile Internet. The costs of mobile Internet access may become extraordinary, however, when the data limit is exceeded or when the user is roaming abroad without a roaming data plan. Since users may see advertisements as unwanted traffic, they can be confronted with a bill of which a significant part is caused by data they did not ask for. The goal of this paper is to investigate the amount of data generated by advertisements when browsing, and the potential costs of such advertisements for average users. Our analysis shows that web advertisements take up 7-9% of the total data traffic, depending on Flash usage.

Original language	Undefined
Title of host publication	18th EUNICE / IFIP International Conference on Information and Communication Technologies
Place of Publication	London
Publisher	Springer
Pages	412-422
Number of pages	10
ISBN (Print)	978-3-642-32807-7
DOIs	https://doi.org/10.1007/978-3-642-32808-4_38
Publication status	Published - Aug 2012
Event	18th EUNICE/IFIP International Conference on Information and Communication Technologies, EUNICE 2012 - Budapest, Hungary Duration: 29 Aug 2012 → 31 Aug 2012 Conference number: 18

Publication series

Name	Lecture Notes in Computer Science
Publisher	Springer Verlag
Volume	7479
ISSN (Print)	0302-9743
ISSN (Electronic)	1611-3349

Conference

Conference	18th EUNICE/IFIP International Conference on Information and Communication Technologies, EUNICE 2012
Abbreviated title	EUNICE
Country/Territory	Hungary
City	Budapest
Period	29/08/12 → 31/08/12

Keywords

IR-81277
EWI-22182
METIS-287982

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1007/978-3-642-32808-4_38

Cite this

@inproceedings{06e8bbfa151f4049bd0d68780b95b1c5,

title = "The Costs of Web Advertisements while Mobile Browsing",

abstract = "Tablet PCs, iPads and mobile phones all include facilities to browse the mobile Internet. The costs of mobile Internet access may become extraordinary, however, when the data limit is exceeded or when the user is roaming abroad without a roaming data plan. Since users may see advertisements as unwanted traffic, they can be confronted with a bill of which a significant part is caused by data they did not ask for. The goal of this paper is to investigate the amount of data generated by advertisements when browsing, and the potential costs of such advertisements for average users. Our analysis shows that web advertisements take up 7-9% of the total data traffic, depending on Flash usage.",

keywords = "IR-81277, EWI-22182, METIS-287982",

author = "{van den Brande}, Jeffrey and Aiko Pras",

note = "10.1007/978-3-642-32808-4_38 ; 18th EUNICE/IFIP International Conference on Information and Communication Technologies, EUNICE 2012 ; Conference date: 29-08-2012 Through 31-08-2012",

year = "2012",

month = aug,

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language = "Undefined",

isbn = "978-3-642-32807-7",

series = "Lecture Notes in Computer Science",

publisher = "Springer",

pages = "412--422",

booktitle = "18th EUNICE / IFIP International Conference on Information and Communication Technologies",

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}

van den Brande, J & Pras, A 2012, The Costs of Web Advertisements while Mobile Browsing. in 18th EUNICE / IFIP International Conference on Information and Communication Technologies. Lecture Notes in Computer Science, vol. 7479, Springer, London, pp. 412-422, 18th EUNICE/IFIP International Conference on Information and Communication Technologies, EUNICE 2012, Budapest, Hungary, 29/08/12. https://doi.org/10.1007/978-3-642-32808-4_38

The Costs of Web Advertisements while Mobile Browsing. / van den Brande, Jeffrey; Pras, Aiko.
18th EUNICE / IFIP International Conference on Information and Communication Technologies. London: Springer, 2012. p. 412-422 (Lecture Notes in Computer Science; Vol. 7479).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

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AB - Tablet PCs, iPads and mobile phones all include facilities to browse the mobile Internet. The costs of mobile Internet access may become extraordinary, however, when the data limit is exceeded or when the user is roaming abroad without a roaming data plan. Since users may see advertisements as unwanted traffic, they can be confronted with a bill of which a significant part is caused by data they did not ask for. The goal of this paper is to investigate the amount of data generated by advertisements when browsing, and the potential costs of such advertisements for average users. Our analysis shows that web advertisements take up 7-9% of the total data traffic, depending on Flash usage.

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