The Design of Artificial General Marketing Intelligence (AGMI) as a Ubiquitous Control System

Qeis Kamran, Ard Reshani

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publication2021 AMA Winter Academic Conference-The Human Side of Marketing in the Age of Digital Transformation, Track-Customer Insights from Data Analytics, AI and Machine Learning
PublisherAmerican Marketing Association
Publication statusPublished - 2021
EventAMA Winter Marketing Academic Conference 2021 - Virtual Event, United States
Duration: 17 Feb 202119 Feb 2021


ConferenceAMA Winter Marketing Academic Conference 2021
Country/TerritoryUnited States

Cite this