The development and implementation of a marketing information system within a multinational company

J.M.L. van Engelen

Research output: Contribution to journal › Article › Academic

Original language	English
Journal	International journal of information resource management
Volume	2
Issue number	1
Publication status	Published - 1991

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@article{33154c417e95493a8656bbda8c98cdba,

title = "The development and implementation of a marketing information system within a multinational company",

author = "\{van Engelen\}, J.M.L.",

year = "1991",

language = "English",

volume = "2",

journal = "International journal of information resource management",

issn = "0956-4225",

publisher = "Emerald",

number = "1",

}