The friction in tribo-systems that contain viscoelastic materials, such as elastomers, is relevant for a large number of applications. Examples include tyres, hoses, transmission and conveyor belts. To quantify the friction in these applications, one must first understand the contact behaviour of such viscoelastic materials, both in static and in dynamic situations. This work discusses an experimental study into the change of the contact area with the sliding velocity and relates the change in contact area with the mechanical properties of the elastomer. The results show that for a tribo-system containing an elastomer, there is a threshold velocity, above which the size of the contact area significantly reduces.