The dynamic nature of brand experience

Research output: Contribution to conferencePaperAcademicpeer-review

Original languageEnglish
Publication statusPublished - 15 Jun 2018
Event21st AMS World Marketing Congress 2018 - Universidade Lusiada-Norte, Porto, Portugal
Duration: 27 Jun 201829 Jun 2018
Conference number: 21
https://www.ams-web.org/event/2018WMC

Conference

Conference21st AMS World Marketing Congress 2018
Abbreviated titleWMC 2018
CountryPortugal
CityPorto
Period27/06/1829/06/18
Internet address

Cite this

Österle, B. M., Kuhn, M., & Henseler, J. (2018). The dynamic nature of brand experience. Paper presented at 21st AMS World Marketing Congress 2018, Porto, Portugal.
Österle, Benjamin Manuel ; Kuhn, M. ; Henseler, Jörg . / The dynamic nature of brand experience. Paper presented at 21st AMS World Marketing Congress 2018, Porto, Portugal.
@conference{324837bfaf984092817be4f5b868a866,
title = "The dynamic nature of brand experience",
author = "{\"O}sterle, {Benjamin Manuel} and M. Kuhn and J{\"o}rg Henseler",
year = "2018",
month = "6",
day = "15",
language = "English",
note = "21st AMS World Marketing Congress 2018, WMC 2018 ; Conference date: 27-06-2018 Through 29-06-2018",
url = "https://www.ams-web.org/event/2018WMC",

}

Österle, BM, Kuhn, M & Henseler, J 2018, 'The dynamic nature of brand experience' Paper presented at 21st AMS World Marketing Congress 2018, Porto, Portugal, 27/06/18 - 29/06/18, .

The dynamic nature of brand experience. / Österle, Benjamin Manuel; Kuhn, M.; Henseler, Jörg .

2018. Paper presented at 21st AMS World Marketing Congress 2018, Porto, Portugal.

Research output: Contribution to conferencePaperAcademicpeer-review

TY - CONF

T1 - The dynamic nature of brand experience

AU - Österle, Benjamin Manuel

AU - Kuhn, M.

AU - Henseler, Jörg

PY - 2018/6/15

Y1 - 2018/6/15

M3 - Paper

ER -

Österle BM, Kuhn M, Henseler J. The dynamic nature of brand experience. 2018. Paper presented at 21st AMS World Marketing Congress 2018, Porto, Portugal.