The dynamic nature of brand experience

Benjamin Manuel Österle, M. Kuhn, Jörg Henseler

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 15 Jun 2018
Event21st AMS World Marketing Congress 2018 - Universidade Lusiada-Norte, Porto, Portugal
Duration: 27 Jun 201829 Jun 2018
Conference number: 21
https://www.ams-web.org/event/2018WMC

Conference

Conference21st AMS World Marketing Congress 2018
Abbreviated titleWMC 2018
CountryPortugal
CityPorto
Period27/06/1829/06/18
Internet address

Cite this

Österle, B. M., Kuhn, M., & Henseler, J. (2018). The dynamic nature of brand experience. Paper presented at 21st AMS World Marketing Congress 2018, Porto, Portugal.