The dynamic nature of brand experience

Benjamin Manuel Österle, M. Kuhn, Jörg Henseler

Research output: Contribution to conference › Paper

Original language	English
Publication status	Published - 15 Jun 2018
Event	21st AMS World Marketing Congress 2018 - Universidade Lusiada-Norte, Porto, Portugal Duration: 27 Jun 2018 → 29 Jun 2018 Conference number: 21 https://www.ams-web.org/event/2018WMC

Conference	21st AMS World Marketing Congress 2018
Abbreviated title	WMC 2018
Country	Portugal
City	Porto
Period	27/06/18 → 29/06/18
Internet address	https://www.ams-web.org/event/2018WMC

Österle, B. M., Kuhn, M., & Henseler, J. (2018). The dynamic nature of brand experience. Paper presented at 21st AMS World Marketing Congress 2018, Porto, Portugal.

@conference{324837bfaf984092817be4f5b868a866,

title = "The dynamic nature of brand experience",

author = "{\"O}sterle, {Benjamin Manuel} and M. Kuhn and J{\"o}rg Henseler",

year = "2018",

month = "6",

day = "15",

language = "English",

note = "21st AMS World Marketing Congress 2018, WMC 2018 ; Conference date: 27-06-2018 Through 29-06-2018",

url = "https://www.ams-web.org/event/2018WMC",

}