The effect of music on consumer behavior: A neuromarketing approach

Athanasios Gkaintatzis^*, Kalipso Karantinou, Rob van der Lubbe, Efthymios Constantinides

^*Corresponding author for this work

Research output: Contribution to conference › Paper › peer-review

4029 Downloads (Pure)

Original language	English
Publication status	Published - 27 May 2019
Event	27th Annual High Technology Small Firms Conference, HTSF 2019 - University of Twente, Enschede, Netherlands Duration: 27 May 2019 → 28 May 2019 Conference number: 27

Conference	27th Annual High Technology Small Firms Conference, HTSF 2019
Abbreviated title	HTSF
Country/Territory	Netherlands
City	Enschede
Period	27/05/19 → 28/05/19

Keywords

@conference{7e093cb111334a77adf665f153972ea1,

title = "The effect of music on consumer behavior: A neuromarketing approach",

keywords = "2019 OA procedure, Consumer behavior, Neuromarketing",

author = "Athanasios Gkaintatzis and Kalipso Karantinou and {van der Lubbe}, Rob and Efthymios Constantinides",

year = "2019",

month = may,

day = "27",

language = "English",

note = "27th Annual High Technology Small Firms Conference, HTSF 2019, HTSF ; Conference date: 27-05-2019 Through 28-05-2019",

}

TY - CONF

T1 - The effect of music on consumer behavior

T2 - 27th Annual High Technology Small Firms Conference, HTSF 2019

AU - Gkaintatzis, Athanasios

AU - Karantinou, Kalipso

AU - van der Lubbe, Rob

AU - Constantinides, Efthymios

N1 - Conference code: 27

PY - 2019/5/27

Y1 - 2019/5/27

KW - 2019 OA procedure

KW - Consumer behavior

KW - Neuromarketing

M3 - Paper

Y2 - 27 May 2019 through 28 May 2019

ER -