The effect of music on consumer behavior: A neuromarketing approach

Athanasios Gkaintatzis, Kalipso Karantinou, Rob van der Lubbe, Efthymios Constantinides

Research output: Contribution to conferencePaperAcademicpeer-review

Original languageEnglish
Publication statusPublished - 27 May 2019
Event27th Annual High Technology Small Firms Conference, HTSF 2019 - University of Twente, Enschede, Netherlands
Duration: 27 May 201928 May 2019
Conference number: 27

Conference

Conference27th Annual High Technology Small Firms Conference, HTSF 2019
Abbreviated titleHTSF
CountryNetherlands
CityEnschede
Period27/05/1928/05/19

Keywords

  • Neuromarketing
  • Consumer behavior

Cite this

Gkaintatzis, A., Karantinou, K., van der Lubbe, R., & Constantinides, E. (2019). The effect of music on consumer behavior: A neuromarketing approach. Paper presented at 27th Annual High Technology Small Firms Conference, HTSF 2019, Enschede, Netherlands.
Gkaintatzis, Athanasios ; Karantinou, Kalipso ; van der Lubbe, Rob ; Constantinides, Efthymios . / The effect of music on consumer behavior : A neuromarketing approach. Paper presented at 27th Annual High Technology Small Firms Conference, HTSF 2019, Enschede, Netherlands.
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title = "The effect of music on consumer behavior: A neuromarketing approach",
keywords = "Neuromarketing, Consumer behavior",
author = "Athanasios Gkaintatzis and Kalipso Karantinou and {van der Lubbe}, Rob and Efthymios Constantinides",
year = "2019",
month = "5",
day = "27",
language = "English",
note = "27th Annual High Technology Small Firms Conference, HTSF 2019, HTSF ; Conference date: 27-05-2019 Through 28-05-2019",

}

Gkaintatzis, A, Karantinou, K, van der Lubbe, R & Constantinides, E 2019, 'The effect of music on consumer behavior: A neuromarketing approach' Paper presented at 27th Annual High Technology Small Firms Conference, HTSF 2019, Enschede, Netherlands, 27/05/19 - 28/05/19, .

The effect of music on consumer behavior : A neuromarketing approach. / Gkaintatzis, Athanasios; Karantinou, Kalipso; van der Lubbe, Rob; Constantinides, Efthymios .

2019. Paper presented at 27th Annual High Technology Small Firms Conference, HTSF 2019, Enschede, Netherlands.

Research output: Contribution to conferencePaperAcademicpeer-review

TY - CONF

T1 - The effect of music on consumer behavior

T2 - A neuromarketing approach

AU - Gkaintatzis, Athanasios

AU - Karantinou, Kalipso

AU - van der Lubbe, Rob

AU - Constantinides, Efthymios

PY - 2019/5/27

Y1 - 2019/5/27

KW - Neuromarketing

KW - Consumer behavior

M3 - Paper

ER -

Gkaintatzis A, Karantinou K, van der Lubbe R, Constantinides E. The effect of music on consumer behavior: A neuromarketing approach. 2019. Paper presented at 27th Annual High Technology Small Firms Conference, HTSF 2019, Enschede, Netherlands.