The effect of music on consumer behavior: A neuromarketing approach

Athanasios Gkaintatzis*, Kalipso Karantinou, Rob van der Lubbe, Efthymios Constantinides

*Corresponding author for this work

Research output: Contribution to conferencePaper

1076 Downloads (Pure)
Original languageEnglish
Publication statusPublished - 27 May 2019
Event27th Annual High Technology Small Firms Conference, HTSF 2019 - University of Twente, Enschede, Netherlands
Duration: 27 May 201928 May 2019
Conference number: 27

Conference

Conference27th Annual High Technology Small Firms Conference, HTSF 2019
Abbreviated titleHTSF
CountryNetherlands
CityEnschede
Period27/05/1928/05/19

Keywords

  • Neuromarketing
  • Consumer behavior

Cite this

Gkaintatzis, A., Karantinou, K., van der Lubbe, R., & Constantinides, E. (2019). The effect of music on consumer behavior: A neuromarketing approach. Paper presented at 27th Annual High Technology Small Firms Conference, HTSF 2019, Enschede, Netherlands.