The Effectiveness of Commercial Diplomacy; a survey among Dutch Embassies and Consulates

Research output: Contribution to journalArticleAcademicpeer-review

131 Downloads (Pure)

Abstract

The global economic power shift towards the East has caused the governments of developed economies to support national businesses which are involved in the process of internationalizing and expanding across borders. Commercial diplomacy provides a means for governments to increase their international trade and to stimulate their national economies. Foreign posts play a crucial role in offering effective diplomatic support for international business. But what are the factors that can explain commercial diplomacy effectiveness at the foreign post level? This paper presents the results of a survey that was conducted among commercial diplomats stationed at foreign posts. It appears that the amount of experience that commercial diplomats acquired at these foreign posts, combined with their established business network form two of the most important factors which have a positive impact on the quality of commercial diplomacy. This extends further to include the importance of the client (business) preparedness in terms of knowledge and skills as well. Furthermore, the results indicate that the less favourable a cognitive institutional environment in a host country is, for instance in terms of information availability, then the more relevance commercial diplomacy will have. The results of this study promote the understanding of how commercial diplomacy works and show how the debate on the future of commercial diplomacy can be taken a step further. This study should also be seen as a starting point for an holistic framework of commercial diplomacy effectiveness
Original languageEnglish
Pages (from-to)1-54
Number of pages54
JournalDiscussion papers in diplomacy
VolumeMarch 2012
Issue number123
Publication statusPublished - 2012

Fingerprint

diplomacy
diplomat
economic power
national economy
world trade
economy
experience

Keywords

  • METIS-287788
  • IR-81305

Cite this

@article{9fb4406e1ba94efa89331fc3d1f705a2,
title = "The Effectiveness of Commercial Diplomacy; a survey among Dutch Embassies and Consulates",
abstract = "The global economic power shift towards the East has caused the governments of developed economies to support national businesses which are involved in the process of internationalizing and expanding across borders. Commercial diplomacy provides a means for governments to increase their international trade and to stimulate their national economies. Foreign posts play a crucial role in offering effective diplomatic support for international business. But what are the factors that can explain commercial diplomacy effectiveness at the foreign post level? This paper presents the results of a survey that was conducted among commercial diplomats stationed at foreign posts. It appears that the amount of experience that commercial diplomats acquired at these foreign posts, combined with their established business network form two of the most important factors which have a positive impact on the quality of commercial diplomacy. This extends further to include the importance of the client (business) preparedness in terms of knowledge and skills as well. Furthermore, the results indicate that the less favourable a cognitive institutional environment in a host country is, for instance in terms of information availability, then the more relevance commercial diplomacy will have. The results of this study promote the understanding of how commercial diplomacy works and show how the debate on the future of commercial diplomacy can be taken a step further. This study should also be seen as a starting point for an holistic framework of commercial diplomacy effectiveness",
keywords = "METIS-287788, IR-81305",
author = "Ruel, {Hubertus Johannes Maria} and L. Zuidema",
year = "2012",
language = "English",
volume = "March 2012",
pages = "1--54",
journal = "Discussion papers in diplomacy",
issn = "1363-7800",
publisher = "University of Leicester",
number = "123",

}

The Effectiveness of Commercial Diplomacy; a survey among Dutch Embassies and Consulates. / Ruel, Hubertus Johannes Maria; Zuidema, L.

In: Discussion papers in diplomacy, Vol. March 2012, No. 123, 2012, p. 1-54.

Research output: Contribution to journalArticleAcademicpeer-review

TY - JOUR

T1 - The Effectiveness of Commercial Diplomacy; a survey among Dutch Embassies and Consulates

AU - Ruel, Hubertus Johannes Maria

AU - Zuidema, L.

PY - 2012

Y1 - 2012

N2 - The global economic power shift towards the East has caused the governments of developed economies to support national businesses which are involved in the process of internationalizing and expanding across borders. Commercial diplomacy provides a means for governments to increase their international trade and to stimulate their national economies. Foreign posts play a crucial role in offering effective diplomatic support for international business. But what are the factors that can explain commercial diplomacy effectiveness at the foreign post level? This paper presents the results of a survey that was conducted among commercial diplomats stationed at foreign posts. It appears that the amount of experience that commercial diplomats acquired at these foreign posts, combined with their established business network form two of the most important factors which have a positive impact on the quality of commercial diplomacy. This extends further to include the importance of the client (business) preparedness in terms of knowledge and skills as well. Furthermore, the results indicate that the less favourable a cognitive institutional environment in a host country is, for instance in terms of information availability, then the more relevance commercial diplomacy will have. The results of this study promote the understanding of how commercial diplomacy works and show how the debate on the future of commercial diplomacy can be taken a step further. This study should also be seen as a starting point for an holistic framework of commercial diplomacy effectiveness

AB - The global economic power shift towards the East has caused the governments of developed economies to support national businesses which are involved in the process of internationalizing and expanding across borders. Commercial diplomacy provides a means for governments to increase their international trade and to stimulate their national economies. Foreign posts play a crucial role in offering effective diplomatic support for international business. But what are the factors that can explain commercial diplomacy effectiveness at the foreign post level? This paper presents the results of a survey that was conducted among commercial diplomats stationed at foreign posts. It appears that the amount of experience that commercial diplomats acquired at these foreign posts, combined with their established business network form two of the most important factors which have a positive impact on the quality of commercial diplomacy. This extends further to include the importance of the client (business) preparedness in terms of knowledge and skills as well. Furthermore, the results indicate that the less favourable a cognitive institutional environment in a host country is, for instance in terms of information availability, then the more relevance commercial diplomacy will have. The results of this study promote the understanding of how commercial diplomacy works and show how the debate on the future of commercial diplomacy can be taken a step further. This study should also be seen as a starting point for an holistic framework of commercial diplomacy effectiveness

KW - METIS-287788

KW - IR-81305

M3 - Article

VL - March 2012

SP - 1

EP - 54

JO - Discussion papers in diplomacy

JF - Discussion papers in diplomacy

SN - 1363-7800

IS - 123

ER -