The effects of awarness of social dilemmas on advertising budget setting: A scenario study

Adriaan T.H. Pruyn, Rik Riezebos

Research output: Contribution to journalArticleAcademicpeer-review

8 Citations (Scopus)
31 Downloads (Pure)

Fingerprint

Dive into the research topics of 'The effects of awarness of social dilemmas on advertising budget setting: A scenario study'. Together they form a unique fingerprint.