The effects of interactive brand placements in online games on children's cognitive, affective, and conative brand responses

Eva A. van Reijmersdal, Jeroen Jansz, O. Peters, Guda van Noort

Research output: Contribution to journal › Article › Academic › peer-review

Keywords

@article{90cf3b39d7174cab9bd0bfe2c80ab4b4,

title = "The effects of interactive brand placements in online games on children's cognitive, affective, and conative brand responses",

keywords = "METIS-268717",

author = "{van Reijmersdal}, {Eva A.} and Jeroen Jansz and O. Peters and {van Noort}, Guda",

year = "2010",

language = "Undefined",

volume = "26",

pages = "1787--1794",

journal = "Computers in human behavior",

issn = "0747-5632",

publisher = "Elsevier",

}

TY - JOUR

T1 - The effects of interactive brand placements in online games on children's cognitive, affective, and conative brand responses

AU - van Reijmersdal, Eva A.

AU - Jansz, Jeroen

AU - Peters, O.

AU - van Noort, Guda

PY - 2010

Y1 - 2010

KW - METIS-268717

M3 - Article

VL - 26

SP - 1787

EP - 1794

JO - Computers in human behavior

JF - Computers in human behavior

SN - 0747-5632

ER -