The effects of interactive brand placements in online games on children's cognitive, affective, and conative brand responses

Eva A. van Reijmersdal, Jeroen Jansz, O. Peters, Guda van Noort

    Research output: Contribution to journalArticleAcademicpeer-review

    69 Citations (Scopus)
    Original languageUndefined
    Pages (from-to)1787-1794
    Number of pages7
    JournalComputers in human behavior
    Volume26
    Publication statusPublished - 2010

    Keywords

    • METIS-268717

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