The effects of online experience-based marketing communication on consumer responses

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	Undefined
Title of host publication	Proceeding of the 39th EMAC Conference
Place of Publication	Copenhagen
Pages	-
Publication status	Published - 24 May 2010
Event	39th EMAC Annual Conference 2009: The Six Senses: The essentials of marketing - Copenhagen Business School, Copenhagen, Denmark Duration: 1 Jun 2010 → 4 Jun 2010 Conference number: 39

Keywords

@inproceedings{1b9c9141f22646a590d9f8a728ab47ed,

title = "The effects of online experience-based marketing communication on consumer responses",

keywords = "METIS-270219",

author = "M.L. Fransen and {van Rompay}, {Thomas Johannes Lucas}",

year = "2010",

month = may,

day = "24",

language = "Undefined",

pages = "--",

booktitle = "Proceeding of the 39th EMAC Conference",

note = "39th EMAC Annual Conference 2009 ; Conference date: 01-06-2010 Through 04-06-2010",

}

TY - GEN

T1 - The effects of online experience-based marketing communication on consumer responses

AU - Fransen, M.L.

AU - van Rompay, Thomas Johannes Lucas

N1 - Conference code: 39

PY - 2010/5/24

Y1 - 2010/5/24

KW - METIS-270219

M3 - Conference contribution

SP - -

BT - Proceeding of the 39th EMAC Conference

CY - Copenhagen

T2 - 39th EMAC Annual Conference 2009

Y2 - 1 June 2010 through 4 June 2010

ER -