The effects of online experience-based marketing communication on consumer responses

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

    Original languageUndefined
    Title of host publicationProceeding of the 39th EMAC Conference
    Place of PublicationCopenhagen
    Pages-
    Publication statusPublished - 24 May 2010
    Event39th EMAC Annual Conference 2009: The Six Senses: The essentials of marketing - Copenhagen Business School, Copenhagen, Denmark
    Duration: 1 Jun 20104 Jun 2010
    Conference number: 39

    Conference

    Conference39th EMAC Annual Conference 2009
    Abbreviated titleEMAC
    CountryDenmark
    CityCopenhagen
    Period1/06/104/06/10

    Keywords

    • METIS-270219

    Cite this

    Fransen, M. L., & van Rompay, T. J. L. (2010). The effects of online experience-based marketing communication on consumer responses. In Proceeding of the 39th EMAC Conference (pp. -). Copenhagen.