The effects of online review message appeal and online review source across two product types on review credibility, product attitude, and purchase intention

Ardion Beldad*, Fitria Avicenna, Sjoerd De Vries

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

1 Citation (Scopus)
2 Downloads (Pure)

Abstract

The study reported in this paper investigated the effects of online review message appeal and online review source type on review credibility perception, product attitude, and purchase intention across two types of products, namely technical and non-technical. A between-respondent 2 (message appeal: rational vs emotional) × 2 (online review source: experts vs consumers) experiment was implemented with 294 online consumers from Java, Indonesia. Results of analyses indicate that message appeal has a main effect on review credibility (for both technical and non-technical products) and product attitude (for a technical product). However, review source type has no significant effects on all dependent variables. Furthermore, the use of a rational appeal by expert reviewers resulted in higher review credibility perception than the use of a rational appeal by consumers as reviewers; while expert reviews with emotional appeals are regarded less credible than consumer-based reviews with emotional appeals. This interaction effect, however, is present in the non-technical product context only.

Original languageEnglish
Title of host publicationHCI in Business, Government and Organizations: Supporting Business
Subtitle of host publication4th International Conference, HCIBGO 2017 Held as Part of HCI International 2017, Proceedings
EditorsFiona Fui-Hoon, Chuan-Hoo Tan
PublisherSpringer
Pages163-173
Number of pages11
Volume10294 LNCS
ISBN (Print)9783319584836
DOIs
Publication statusPublished - 2017
Event14th International Conference on Logic Programming and Nonmonotonic Reasoning, LPNMR 2017 - Espoo, Finland
Duration: 3 Jul 20176 Jul 2017
Conference number: 14
http://lpnmr2017.aalto.fi/

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume10294 LNCS
ISSN (Print)03029743
ISSN (Electronic)16113349

Conference

Conference14th International Conference on Logic Programming and Nonmonotonic Reasoning, LPNMR 2017
Abbreviated titleLPNMR 2017
CountryFinland
CityEspoo
Period3/07/176/07/17
Internet address

Keywords

  • Consumer-written reviews
  • Emotional appeal
  • Expert-written review
  • Online review credibility
  • Rational appeal

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