The effects of online review message appeal and online review source across two product types on review credibility, product attitude, and purchase intention

Ardion Beldad; Fitria Avicenna; Sjoerd De Vries

doi:10.1007/978-3-319-58484-3_13

The effects of online review message appeal and online review source across two product types on review credibility, product attitude, and purchase intention

Ardion Beldad^*
, Fitria Avicenna
, Sjoerd De Vries

^*Corresponding author for this work

Communication Science

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

4 Citations (Scopus)

13 Downloads (Pure)

Abstract

The study reported in this paper investigated the effects of online review message appeal and online review source type on review credibility perception, product attitude, and purchase intention across two types of products, namely technical and non-technical. A between-respondent 2 (message appeal: rational vs emotional) × 2 (online review source: experts vs consumers) experiment was implemented with 294 online consumers from Java, Indonesia. Results of analyses indicate that message appeal has a main effect on review credibility (for both technical and non-technical products) and product attitude (for a technical product). However, review source type has no significant effects on all dependent variables. Furthermore, the use of a rational appeal by expert reviewers resulted in higher review credibility perception than the use of a rational appeal by consumers as reviewers; while expert reviews with emotional appeals are regarded less credible than consumer-based reviews with emotional appeals. This interaction effect, however, is present in the non-technical product context only.

Original language	English
Title of host publication	HCI in Business, Government and Organizations: Supporting Business
Subtitle of host publication	4th International Conference, HCIBGO 2017 Held as Part of HCI International 2017, Proceedings
Editors	Fiona Fui-Hoon, Chuan-Hoo Tan
Publisher	Springer
Pages	163-173
Number of pages	11
Volume	10294 LNCS
ISBN (Print)	9783319584836
DOIs	https://doi.org/10.1007/978-3-319-58484-3_13
Publication status	Published - 2017
Event	14th International Conference on Logic Programming and Nonmonotonic Reasoning, LPNMR 2017 - Espoo, Finland Duration: 3 Jul 2017 → 6 Jul 2017 Conference number: 14 http://lpnmr2017.aalto.fi/

Publication series

Name	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume	10294 LNCS
ISSN (Print)	03029743
ISSN (Electronic)	16113349

Conference

Conference	14th International Conference on Logic Programming and Nonmonotonic Reasoning, LPNMR 2017
Abbreviated title	LPNMR 2017
Country/Territory	Finland
City	Espoo
Period	3/07/17 → 6/07/17
Internet address	http://lpnmr2017.aalto.fi/

Keywords

Consumer-written reviews
Emotional appeal
Expert-written review
Online review credibility
Rational appeal

Access to Document

10.1007/978-3-319-58484-3_13

Cite this

Beldad, A., Avicenna, F., & De Vries, S. (2017). The effects of online review message appeal and online review source across two product types on review credibility, product attitude, and purchase intention. In F. Fui-Hoon, & C.-H. Tan (Eds.), HCI in Business, Government and Organizations: Supporting Business: 4th International Conference, HCIBGO 2017 Held as Part of HCI International 2017, Proceedings (Vol. 10294 LNCS, pp. 163-173). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 10294 LNCS). Springer. https://doi.org/10.1007/978-3-319-58484-3_13

Beldad, Ardion ; Avicenna, Fitria ; De Vries, Sjoerd. / The effects of online review message appeal and online review source across two product types on review credibility, product attitude, and purchase intention. HCI in Business, Government and Organizations: Supporting Business: 4th International Conference, HCIBGO 2017 Held as Part of HCI International 2017, Proceedings. editor / Fiona Fui-Hoon ; Chuan-Hoo Tan. Vol. 10294 LNCS Springer, 2017. pp. 163-173 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)).

@inproceedings{bfc894be30ad43709e5278cc025f7f30,

title = "The effects of online review message appeal and online review source across two product types on review credibility, product attitude, and purchase intention",

abstract = "The study reported in this paper investigated the effects of online review message appeal and online review source type on review credibility perception, product attitude, and purchase intention across two types of products, namely technical and non-technical. A between-respondent 2 (message appeal: rational vs emotional) × 2 (online review source: experts vs consumers) experiment was implemented with 294 online consumers from Java, Indonesia. Results of analyses indicate that message appeal has a main effect on review credibility (for both technical and non-technical products) and product attitude (for a technical product). However, review source type has no significant effects on all dependent variables. Furthermore, the use of a rational appeal by expert reviewers resulted in higher review credibility perception than the use of a rational appeal by consumers as reviewers; while expert reviews with emotional appeals are regarded less credible than consumer-based reviews with emotional appeals. This interaction effect, however, is present in the non-technical product context only.",

keywords = "Consumer-written reviews, Emotional appeal, Expert-written review, Online review credibility, Rational appeal",

author = "Ardion Beldad and Fitria Avicenna and \{De Vries\}, Sjoerd",

year = "2017",

doi = "10.1007/978-3-319-58484-3\_13",

language = "English",

isbn = "9783319584836",

volume = "10294 LNCS",

series = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",

publisher = "Springer",

pages = "163--173",

editor = "Fiona Fui-Hoon and Chuan-Hoo Tan",

booktitle = "HCI in Business, Government and Organizations: Supporting Business",

address = "Germany",

note = "14th International Conference on Logic Programming and Nonmonotonic Reasoning, LPNMR 2017, LPNMR 2017 ; Conference date: 03-07-2017 Through 06-07-2017",

url = "http://lpnmr2017.aalto.fi/",

}

Beldad, A, Avicenna, F & De Vries, S 2017, The effects of online review message appeal and online review source across two product types on review credibility, product attitude, and purchase intention. in F Fui-Hoon & C-H Tan (eds), HCI in Business, Government and Organizations: Supporting Business: 4th International Conference, HCIBGO 2017 Held as Part of HCI International 2017, Proceedings. vol. 10294 LNCS, Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), vol. 10294 LNCS, Springer, pp. 163-173, 14th International Conference on Logic Programming and Nonmonotonic Reasoning, LPNMR 2017, Espoo, Finland, 3/07/17. https://doi.org/10.1007/978-3-319-58484-3_13

The effects of online review message appeal and online review source across two product types on review credibility, product attitude, and purchase intention. / Beldad, Ardion; Avicenna, Fitria; De Vries, Sjoerd.
HCI in Business, Government and Organizations: Supporting Business: 4th International Conference, HCIBGO 2017 Held as Part of HCI International 2017, Proceedings. ed. / Fiona Fui-Hoon; Chuan-Hoo Tan. Vol. 10294 LNCS Springer, 2017. p. 163-173 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 10294 LNCS).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

TY - GEN

T1 - The effects of online review message appeal and online review source across two product types on review credibility, product attitude, and purchase intention

AU - Beldad, Ardion

AU - Avicenna, Fitria

AU - De Vries, Sjoerd

N1 - Conference code: 14

PY - 2017

Y1 - 2017

N2 - The study reported in this paper investigated the effects of online review message appeal and online review source type on review credibility perception, product attitude, and purchase intention across two types of products, namely technical and non-technical. A between-respondent 2 (message appeal: rational vs emotional) × 2 (online review source: experts vs consumers) experiment was implemented with 294 online consumers from Java, Indonesia. Results of analyses indicate that message appeal has a main effect on review credibility (for both technical and non-technical products) and product attitude (for a technical product). However, review source type has no significant effects on all dependent variables. Furthermore, the use of a rational appeal by expert reviewers resulted in higher review credibility perception than the use of a rational appeal by consumers as reviewers; while expert reviews with emotional appeals are regarded less credible than consumer-based reviews with emotional appeals. This interaction effect, however, is present in the non-technical product context only.

AB - The study reported in this paper investigated the effects of online review message appeal and online review source type on review credibility perception, product attitude, and purchase intention across two types of products, namely technical and non-technical. A between-respondent 2 (message appeal: rational vs emotional) × 2 (online review source: experts vs consumers) experiment was implemented with 294 online consumers from Java, Indonesia. Results of analyses indicate that message appeal has a main effect on review credibility (for both technical and non-technical products) and product attitude (for a technical product). However, review source type has no significant effects on all dependent variables. Furthermore, the use of a rational appeal by expert reviewers resulted in higher review credibility perception than the use of a rational appeal by consumers as reviewers; while expert reviews with emotional appeals are regarded less credible than consumer-based reviews with emotional appeals. This interaction effect, however, is present in the non-technical product context only.

KW - Consumer-written reviews

KW - Emotional appeal

KW - Expert-written review

KW - Online review credibility

KW - Rational appeal

UR - https://www.scopus.com/pages/publications/85025168233

U2 - 10.1007/978-3-319-58484-3_13

DO - 10.1007/978-3-319-58484-3_13

M3 - Conference contribution

AN - SCOPUS:85025168233

SN - 9783319584836

VL - 10294 LNCS

T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

SP - 163

EP - 173

BT - HCI in Business, Government and Organizations: Supporting Business

A2 - Fui-Hoon, Fiona

A2 - Tan, Chuan-Hoo

PB - Springer

T2 - 14th International Conference on Logic Programming and Nonmonotonic Reasoning, LPNMR 2017

Y2 - 3 July 2017 through 6 July 2017

ER -

Beldad A, Avicenna F, De Vries S. The effects of online review message appeal and online review source across two product types on review credibility, product attitude, and purchase intention. In Fui-Hoon F, Tan CH, editors, HCI in Business, Government and Organizations: Supporting Business: 4th International Conference, HCIBGO 2017 Held as Part of HCI International 2017, Proceedings. Vol. 10294 LNCS. Springer. 2017. p. 163-173. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)). doi: 10.1007/978-3-319-58484-3_13

The effects of online review message appeal and online review source across two product types on review credibility, product attitude, and purchase intention

Abstract

Publication series

Conference

Keywords

Access to Document

Other files and links

Fingerprint

Cite this