Abstract
The authors compare a reader-focused text evaluation with an expert-focused evaluation by technical writers and subject/audience experts. The experts were asked to predict the problems readers had signaled in a government brochure about alcohol. On average, they predicted less than 15% of the reader problems and produced a lot of new problem detections. In addition, the experts showed little mutual agreement in their problem detections. Their results suggest that a reader-focused evaluation should not be substituted for an expert-focused evaluation. The paper ends with a discussion of methodological issues for this type of research.
| Original language | English |
|---|---|
| Pages (from-to) | 224-234 |
| Number of pages | 11 |
| Journal | IEEE transactions on professional communication |
| Volume | 40 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - 1997 |
Fingerprint
Dive into the research topics of 'The evaluation of text quality: expert-focused and reader-focused methods compared'. Together they form a unique fingerprint.Prizes
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Landmark Paper Award of IEEE Transactions on Professional Communication
de Jong, M. D. T. (Recipient) & Lentz, L. R. (Recipient), 2007
Prize: Honorary award