The Evolving New Topology of Marketing From A Design Weltanschauung

Qeis  Kamran; Jelle van Dijk; Saskia Topp; Jörg  Henseler

The Evolving New Topology of Marketing From A Design Weltanschauung

Qeis Kamran, Jelle van Dijk, Saskia Topp, Jörg Henseler

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

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Abstract

We enhance the theory beyond the dimension of Service-dominant-Logic by constructing a conceptual framework coined as the Design-Dominant Logic aligning diverse challenges that marketing faces into a holistic framework by delivering a solid model to cope with disruptions. We construct for co-evolutionary a foundation towards the “market-within” dimension of relations.

Original language	English
Title of host publication	Bridging Gaps: Marketing in an Age of Disruption
Subtitle of host publication	AMA Summer Academic Conference, August 18-20, 2020
Editors	Simon Blanchard, Amber Epp, Girish Mallapragada
Place of Publication	Virtual
Publisher	American Marketing Association
Pages	997-1012
ISBN (Print)	978-0-87757-008-0
Publication status	Published - 20 Aug 2020
Event	AMA Summer Academic Conference 2020: Bridging Gaps: Marketing in an Age of Disruption - Virtual Event Duration: 18 Aug 2020 → 20 Aug 2020

Conference

Conference	AMA Summer Academic Conference 2020
Period	18/08/20 → 20/08/20

Keywords

Marketing theory
Co-Evolution
Co-creation
Design Dominant Logic
Service-Dominant Logic

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The Evolving New Topology of Marketing From A Design WeltanschauungFinal published version, 10.7 MB

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title = "The Evolving New Topology of Marketing From A Design Weltanschauung",

abstract = "We enhance the theory beyond the dimension of Service-dominant-Logic by constructing a conceptual framework coined as the Design-Dominant Logic aligning diverse challenges that marketing faces into a holistic framework by delivering a solid model to cope with disruptions. We construct for co-evolutionary a foundation towards the “market-within” dimension of relations.",

keywords = "Marketing theory, Co-Evolution, Co-creation, Design Dominant Logic, Service-Dominant Logic",

author = "Qeis Kamran and {van Dijk}, Jelle and Saskia Topp and J{\"o}rg Henseler",

year = "2020",

month = aug,

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language = "English",

isbn = "978-0-87757-008-0",

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booktitle = "Bridging Gaps: Marketing in an Age of Disruption",

publisher = "American Marketing Association",

address = "United States",

note = "AMA Summer Academic Conference 2020 : Bridging Gaps: Marketing in an Age of Disruption ; Conference date: 18-08-2020 Through 20-08-2020",

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Kamran, Q , van Dijk, J, Topp, S & Henseler, J 2020, The Evolving New Topology of Marketing From A Design Weltanschauung. in S Blanchard, A Epp & G Mallapragada (eds), Bridging Gaps: Marketing in an Age of Disruption: AMA Summer Academic Conference, August 18-20, 2020. American Marketing Association, Virtual, pp. 997-1012, AMA Summer Academic Conference 2020, 18/08/20.

The Evolving New Topology of Marketing From A Design Weltanschauung. / Kamran, Qeis ; van Dijk, Jelle; Topp, Saskia et al.
Bridging Gaps: Marketing in an Age of Disruption: AMA Summer Academic Conference, August 18-20, 2020. ed. / Simon Blanchard; Amber Epp; Girish Mallapragada. Virtual: American Marketing Association, 2020. p. 997-1012.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

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Y1 - 2020/8/20

N2 - We enhance the theory beyond the dimension of Service-dominant-Logic by constructing a conceptual framework coined as the Design-Dominant Logic aligning diverse challenges that marketing faces into a holistic framework by delivering a solid model to cope with disruptions. We construct for co-evolutionary a foundation towards the “market-within” dimension of relations.

AB - We enhance the theory beyond the dimension of Service-dominant-Logic by constructing a conceptual framework coined as the Design-Dominant Logic aligning diverse challenges that marketing faces into a holistic framework by delivering a solid model to cope with disruptions. We construct for co-evolutionary a foundation towards the “market-within” dimension of relations.

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KW - Co-Evolution

KW - Co-creation

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BT - Bridging Gaps: Marketing in an Age of Disruption

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Y2 - 18 August 2020 through 20 August 2020

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The Evolving New Topology of Marketing From A Design Weltanschauung

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