The Evolving New Typology of Marketing from a Design Weltanschauung

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2020
Event	AMA Summer Academic Conference 2020: Bridging Gaps: Marketing in an Age of Disruption - Virtual Event Duration: 18 Aug 2020 → 20 Aug 2020

Conference	AMA Summer Academic Conference 2020
Period	18/08/20 → 20/08/20

Cite this

@conference{9fe89138038f42cf801bba59865a0a89,

title = "The Evolving New Typology of Marketing from a Design Weltanschauung",

author = "Qeis Kamran and {van Dijk}, Jelle and J{\"o}rg Henseler",

year = "2020",

language = "English",

note = "AMA Summer Academic Conference 2020 : Bridging Gaps: Marketing in an Age of Disruption ; Conference date: 18-08-2020 Through 20-08-2020",

}