The Exploration of NPD and Marketing Roles in Strategic Flexibility

D. Kandemir, N Acur, Petronella C. de Weerd-Nederhof, Michael Song

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

    Original languageUndefined
    Title of host publicationProceedings of the 17th EIASM International Product Development Management Conference
    PublisherEIASM
    Pages-
    Publication statusPublished - 13 Jun 2010
    Event17th International Product Development Management Conference, IPDMC 2010: The Innovation in Crisis Time - Murcia, Spain
    Duration: 13 Jun 201015 Jun 2010
    Conference number: 17

    Conference

    Conference17th International Product Development Management Conference, IPDMC 2010
    Abbreviated titleIPDMC
    CountrySpain
    CityMurcia
    Period13/06/1015/06/10

    Keywords

    • METIS-272043

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