The Exploration of NPD and Marketing Roles in Strategic Flexibility

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	Undefined
Title of host publication	Proceedings of the 17th EIASM International Product Development Management Conference
Publisher	EIASM
Pages	-
Publication status	Published - 13 Jun 2010
Event	17th International Product Development Management Conference, IPDMC 2010: The Innovation in Crisis Time - Murcia, Spain Duration: 13 Jun 2010 → 15 Jun 2010 Conference number: 17

Conference	17th International Product Development Management Conference, IPDMC 2010
Abbreviated title	IPDMC
Country/Territory	Spain
City	Murcia
Period	13/06/10 → 15/06/10

Keywords

@inproceedings{b975be7214b94d90bc7b03b8509758a0,

title = "The Exploration of NPD and Marketing Roles in Strategic Flexibility",

keywords = "METIS-272043",

author = "D. Kandemir and N Acur and \{de Weerd-Nederhof\}, \{Petronella C.\} and Michael Song",

year = "2010",

month = jun,

day = "13",

language = "Undefined",

pages = "--",

booktitle = "Proceedings of the 17th EIASM International Product Development Management Conference",

publisher = "EIASM",

note = "17th International Product Development Management Conference, IPDMC 2010 ; Conference date: 13-06-2010 Through 15-06-2010",

}

TY - GEN

T1 - The Exploration of NPD and Marketing Roles in Strategic Flexibility

AU - Kandemir, D.

AU - Acur, N

AU - de Weerd-Nederhof, Petronella C.

AU - Song, Michael

N1 - Conference code: 17

PY - 2010/6/13

Y1 - 2010/6/13

KW - METIS-272043

M3 - Conference contribution

SP - -

BT - Proceedings of the 17th EIASM International Product Development Management Conference

PB - EIASM

T2 - 17th International Product Development Management Conference, IPDMC 2010

Y2 - 13 June 2010 through 15 June 2010

ER -