The Human Side of Marketing in the Age of Digital Transformation, Track-Customer Insights from Data Analytics, AI and Machine Learning

Qeis  Kamran; Ard Reshani

The Human Side of Marketing in the Age of Digital Transformation, Track-Customer Insights from Data Analytics, AI and Machine Learning

Product—Market Relations

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	AMA Winter Academic Conference- The Human Side of Marketing in the Age of Digital Transformation, Track-Customer Insights from Data Analytics, AI and Machine Learning
Publisher	American Marketing Association
Publication status	Published - 2021
Event	AMA Winter Marketing Academic Conference 2021 - Virtual Event, United States Duration: 17 Feb 2021 → 19 Feb 2021

Conference

Conference	AMA Winter Marketing Academic Conference 2021
Country/Territory	United States
Period	17/02/21 → 19/02/21

Cite this

Kamran, Q., & Reshani, A. (2021). The Human Side of Marketing in the Age of Digital Transformation, Track-Customer Insights from Data Analytics, AI and Machine Learning. In AMA Winter Academic Conference- The Human Side of Marketing in the Age of Digital Transformation, Track-Customer Insights from Data Analytics, AI and Machine Learning American Marketing Association.

Kamran, Qeis ; Reshani, Ard. / The Human Side of Marketing in the Age of Digital Transformation, Track-Customer Insights from Data Analytics, AI and Machine Learning. AMA Winter Academic Conference- The Human Side of Marketing in the Age of Digital Transformation, Track-Customer Insights from Data Analytics, AI and Machine Learning. American Marketing Association, 2021.

@inproceedings{3eceb7e5369b439d92957c9d0361c7bf,

title = "The Human Side of Marketing in the Age of Digital Transformation, Track-Customer Insights from Data Analytics, AI and Machine Learning",

author = "Qeis Kamran and Ard Reshani",

year = "2021",

language = "English",

booktitle = "AMA Winter Academic Conference- The Human Side of Marketing in the Age of Digital Transformation, Track-Customer Insights from Data Analytics, AI and Machine Learning",

publisher = "American Marketing Association",

address = "United States",

note = "AMA Winter Marketing Academic Conference 2021 ; Conference date: 17-02-2021 Through 19-02-2021",

}

Kamran, Q & Reshani, A 2021, The Human Side of Marketing in the Age of Digital Transformation, Track-Customer Insights from Data Analytics, AI and Machine Learning. in AMA Winter Academic Conference- The Human Side of Marketing in the Age of Digital Transformation, Track-Customer Insights from Data Analytics, AI and Machine Learning. American Marketing Association, AMA Winter Marketing Academic Conference 2021, United States, 17/02/21.

The Human Side of Marketing in the Age of Digital Transformation, Track-Customer Insights from Data Analytics, AI and Machine Learning. / Kamran, Qeis ; Reshani, Ard.
AMA Winter Academic Conference- The Human Side of Marketing in the Age of Digital Transformation, Track-Customer Insights from Data Analytics, AI and Machine Learning. American Marketing Association, 2021.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

TY - GEN

T1 - The Human Side of Marketing in the Age of Digital Transformation, Track-Customer Insights from Data Analytics, AI and Machine Learning

AU - Kamran, Qeis

AU - Reshani, Ard

PY - 2021

Y1 - 2021

M3 - Conference contribution

BT - AMA Winter Academic Conference- The Human Side of Marketing in the Age of Digital Transformation, Track-Customer Insights from Data Analytics, AI and Machine Learning

PB - American Marketing Association

T2 - AMA Winter Marketing Academic Conference 2021

Y2 - 17 February 2021 through 19 February 2021

ER -