The impact of artificial intelligence application on customer engagement

Research output: Contribution to conference › Paper › Academic › peer-review

Original language	English
Publication status	Published - 2021
Event	20th International Marketing Trends Conference 2021 - Venice, Italy Duration: 14 Jan 2021 → 16 Jan 2021 Conference number: 20

Conference	20th International Marketing Trends Conference 2021
Country/Territory	Italy
City	Venice
Period	14/01/21 → 16/01/21

Keywords

@conference{cbe7aeab2b50447cbd087b1f91bc20da,

title = "The impact of artificial intelligence application on customer engagement",

keywords = "Customer Engagement, Artificial Intelligence, Customer Experience",

author = "Xi Yu and Efthymios Constantinides and Carolina Herrando and {de Vries}, {Sjoerd A.}",

year = "2021",

language = "English",

note = "20th International Marketing Trends Conference 2021 ; Conference date: 14-01-2021 Through 16-01-2021",

}

TY - CONF

T1 - The impact of artificial intelligence application on customer engagement

AU - Yu, Xi

AU - Constantinides, Efthymios

AU - Herrando, Carolina

AU - de Vries, Sjoerd A.

N1 - Conference code: 20

PY - 2021

Y1 - 2021

KW - Customer Engagement

KW - Artificial Intelligence

KW - Customer Experience

M3 - Paper

T2 - 20th International Marketing Trends Conference 2021

Y2 - 14 January 2021 through 16 January 2021

ER -