The impact of forced pre-roll video advertising on consumer brand evaluations

Sabrina Hegner, S. Hegner, D. Kusse, A. Pruijn, Adriaan T.H. Pruyn

Research output: Contribution to conferencePaper

Original languageEnglish
Pages-
Publication statusPublished - 2014
Event13th International Conferences on Research in Advertising, ICORIA 2014 - Amsterdam, Netherlands
Duration: 26 Jun 201428 Jun 2014
Conference number: 13

Conference

Conference13th International Conferences on Research in Advertising, ICORIA 2014
Abbreviated titleICORIA
CountryNetherlands
CityAmsterdam
Period26/06/1428/06/14

Keywords

  • IR-93769
  • METIS-308299

Cite this

Hegner, S., Hegner, S., Kusse, D., Pruijn, A., & Pruyn, A. T. H. (2014). The impact of forced pre-roll video advertising on consumer brand evaluations. -. Paper presented at 13th International Conferences on Research in Advertising, ICORIA 2014, Amsterdam, Netherlands.