The impact of forced pre-roll video advertising on consumer brand evaluations

S. Hegner, D. Kusse, A.Th.H. Pruyn

Research output: Contribution to conferencePaperAcademic

Original languageEnglish
Publication statusPublished - 2014
Event13th International Conferences on Research in Advertising, ICORIA 2014 - Amsterdam, Netherlands
Duration: 26 Jun 201428 Jun 2014
Conference number: 13

Conference

Conference13th International Conferences on Research in Advertising, ICORIA 2014
Abbreviated titleICORIA
CountryNetherlands
CityAmsterdam
Period26/06/1428/06/14

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