The impact of forced pre-roll video advertising on consumer brand evaluations

Sabrina Hegner, S. Hegner, D. Kusse, A. Pruijn, Adriaan T.H. Pruyn

Research output: Contribution to conferencePaperAcademic

Original languageEnglish
Pages-
Publication statusPublished - 2014
Event13th International Conferences on Research in Advertising, ICORIA 2014 - Amsterdam, Netherlands
Duration: 26 Jun 201428 Jun 2014
Conference number: 13

Conference

Conference13th International Conferences on Research in Advertising, ICORIA 2014
Abbreviated titleICORIA
CountryNetherlands
CityAmsterdam
Period26/06/1428/06/14

Keywords

  • IR-93769
  • METIS-308299

Cite this

Hegner, S., Hegner, S., Kusse, D., Pruijn, A., & Pruyn, A. T. H. (2014). The impact of forced pre-roll video advertising on consumer brand evaluations. -. Paper presented at 13th International Conferences on Research in Advertising, ICORIA 2014, Amsterdam, Netherlands.
Hegner, Sabrina ; Hegner, S. ; Kusse, D. ; Pruijn, A. ; Pruyn, Adriaan T.H. / The impact of forced pre-roll video advertising on consumer brand evaluations. Paper presented at 13th International Conferences on Research in Advertising, ICORIA 2014, Amsterdam, Netherlands.
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title = "The impact of forced pre-roll video advertising on consumer brand evaluations",
keywords = "IR-93769, METIS-308299",
author = "Sabrina Hegner and S. Hegner and D. Kusse and A. Pruijn and Pruyn, {Adriaan T.H.}",
year = "2014",
language = "English",
pages = "--",
note = "13th International Conferences on Research in Advertising, ICORIA 2014, ICORIA ; Conference date: 26-06-2014 Through 28-06-2014",

}

Hegner, S, Hegner, S, Kusse, D, Pruijn, A & Pruyn, ATH 2014, 'The impact of forced pre-roll video advertising on consumer brand evaluations' Paper presented at 13th International Conferences on Research in Advertising, ICORIA 2014, Amsterdam, Netherlands, 26/06/14 - 28/06/14, pp. -.

The impact of forced pre-roll video advertising on consumer brand evaluations. / Hegner, Sabrina; Hegner, S.; Kusse, D.; Pruijn, A.; Pruyn, Adriaan T.H.

2014. - Paper presented at 13th International Conferences on Research in Advertising, ICORIA 2014, Amsterdam, Netherlands.

Research output: Contribution to conferencePaperAcademic

TY - CONF

T1 - The impact of forced pre-roll video advertising on consumer brand evaluations

AU - Hegner, Sabrina

AU - Hegner, S.

AU - Kusse, D.

AU - Pruijn, A.

AU - Pruyn, Adriaan T.H.

PY - 2014

Y1 - 2014

KW - IR-93769

KW - METIS-308299

M3 - Paper

SP - -

ER -

Hegner S, Hegner S, Kusse D, Pruijn A, Pruyn ATH. The impact of forced pre-roll video advertising on consumer brand evaluations. 2014. Paper presented at 13th International Conferences on Research in Advertising, ICORIA 2014, Amsterdam, Netherlands.