The Impact of Multiple Team Membership on NPD Project Performance: team-level implications of team members working in multiple NPD teams

The goal of this study is to test hypothesized effects of multiple team membership of new product development team members on project performance. Based on survey data from members of 91 NPD teams collected in four manufacturing companies, hypotheses about the relationship between multiple team membership of new product development team members, new product development project radicalness, and new product development project performance are tested.
Results of linear regression analyses show that the effect of multiple team membership of new product development team members on the performance of new product development projects depends on the radicalness of the intended project outcome. A positive effect of team members’ multi-tem membership on overall project performance in incremental new product development projects was found, whereas the relationship between team members’ multiple team membership and overall project performance in radical new product development was negative. The findings of this study contribute to the literature on team innovation, suggesting that next to input and process variables, micro external contextual variables also have performance effects.