The impact of social categorization on persuasion attempts

M.A. Tuk, P.W.J. Verlegh, A. Smidts, D.H.J. Wigboldus

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

    Original languageUndefined
    Title of host publicationAdvances in Consumer Research
    EditorsAnn L. Mc.Gill, Sharon Shavitt
    Place of PublicationSan Francisco
    PublisherAssociation for Consumer Research (ACR)
    Pages596-597
    ISBN (Print)0-915552-63-9
    Publication statusPublished - 23 Oct 2009
    Event36th North American Conference of the Association for Consumer Research (ACR) 2008 - San Francisco, United States
    Duration: 23 Oct 200826 Oct 2008
    Conference number: 36

    Publication series

    Name
    Volume36

    Conference

    Conference36th North American Conference of the Association for Consumer Research (ACR) 2008
    CountryUnited States
    CitySan Francisco
    Period23/10/0826/10/08

    Keywords

    • METIS-261391

    Cite this

    Tuk, M. A., Verlegh, P. W. J., Smidts, A., & Wigboldus, D. H. J. (2009). The impact of social categorization on persuasion attempts. In A. L. Mc.Gill, & S. Shavitt (Eds.), Advances in Consumer Research (pp. 596-597). San Francisco: Association for Consumer Research (ACR).