The importance of Internet as a strategic Management Tool: A study of Dutch SMEs

Research output: Contribution to conferencePaper

47 Downloads (Pure)

Abstract

This paper proposes a methodology for the identification and evaluation of Internet-based strategies and examines the role of the Internet as element of the strategic planning of Small and Medium Businesses (SMBs) from a variety of Dutch industrial sectors. The study has an explorative character and is based on empirical data; it reveals the degree of acceptance and integration of the Web into the strategic plans by assessing management attitudes in three categories of factors delineating the online strategy. The findings suggest that while managers appreciate the importance of the Internet as essential component of their business setting, Web-based commerce does not seem to have become an integral part of corporate strategy by this category of businesses; limited strategic commitment and cautious attitudes in adopting technology as an important strategic option are for all intents and purposes preventing SMBs from fully utilizing the potential of the virtual marketplace.
Original languageUndefined
Pages-
Publication statusPublished - 2006
Event14th Annual High Technology Small Firms Conference, HTSF 2006 - University of Twente, Enschede, Netherlands
Duration: 11 May 200613 May 2006
Conference number: 14

Conference

Conference14th Annual High Technology Small Firms Conference, HTSF 2006
Abbreviated titleHTSF
CountryNetherlands
CityEnschede
Period11/05/0613/05/06

Keywords

  • METIS-253942
  • IR-97968

Cite this

Constantinides, E. (2006). The importance of Internet as a strategic Management Tool: A study of Dutch SMEs. -. Paper presented at 14th Annual High Technology Small Firms Conference, HTSF 2006, Enschede, Netherlands.
Constantinides, Efthymios. / The importance of Internet as a strategic Management Tool: A study of Dutch SMEs. Paper presented at 14th Annual High Technology Small Firms Conference, HTSF 2006, Enschede, Netherlands.
@conference{99edb437ad83446ba4e65f9137d61e9a,
title = "The importance of Internet as a strategic Management Tool: A study of Dutch SMEs",
abstract = "This paper proposes a methodology for the identification and evaluation of Internet-based strategies and examines the role of the Internet as element of the strategic planning of Small and Medium Businesses (SMBs) from a variety of Dutch industrial sectors. The study has an explorative character and is based on empirical data; it reveals the degree of acceptance and integration of the Web into the strategic plans by assessing management attitudes in three categories of factors delineating the online strategy. The findings suggest that while managers appreciate the importance of the Internet as essential component of their business setting, Web-based commerce does not seem to have become an integral part of corporate strategy by this category of businesses; limited strategic commitment and cautious attitudes in adopting technology as an important strategic option are for all intents and purposes preventing SMBs from fully utilizing the potential of the virtual marketplace.",
keywords = "METIS-253942, IR-97968",
author = "Efthymios Constantinides",
year = "2006",
language = "Undefined",
pages = "--",
note = "null ; Conference date: 11-05-2006 Through 13-05-2006",

}

Constantinides, E 2006, 'The importance of Internet as a strategic Management Tool: A study of Dutch SMEs' Paper presented at 14th Annual High Technology Small Firms Conference, HTSF 2006, Enschede, Netherlands, 11/05/06 - 13/05/06, pp. -.

The importance of Internet as a strategic Management Tool: A study of Dutch SMEs. / Constantinides, Efthymios.

2006. - Paper presented at 14th Annual High Technology Small Firms Conference, HTSF 2006, Enschede, Netherlands.

Research output: Contribution to conferencePaper

TY - CONF

T1 - The importance of Internet as a strategic Management Tool: A study of Dutch SMEs

AU - Constantinides, Efthymios

PY - 2006

Y1 - 2006

N2 - This paper proposes a methodology for the identification and evaluation of Internet-based strategies and examines the role of the Internet as element of the strategic planning of Small and Medium Businesses (SMBs) from a variety of Dutch industrial sectors. The study has an explorative character and is based on empirical data; it reveals the degree of acceptance and integration of the Web into the strategic plans by assessing management attitudes in three categories of factors delineating the online strategy. The findings suggest that while managers appreciate the importance of the Internet as essential component of their business setting, Web-based commerce does not seem to have become an integral part of corporate strategy by this category of businesses; limited strategic commitment and cautious attitudes in adopting technology as an important strategic option are for all intents and purposes preventing SMBs from fully utilizing the potential of the virtual marketplace.

AB - This paper proposes a methodology for the identification and evaluation of Internet-based strategies and examines the role of the Internet as element of the strategic planning of Small and Medium Businesses (SMBs) from a variety of Dutch industrial sectors. The study has an explorative character and is based on empirical data; it reveals the degree of acceptance and integration of the Web into the strategic plans by assessing management attitudes in three categories of factors delineating the online strategy. The findings suggest that while managers appreciate the importance of the Internet as essential component of their business setting, Web-based commerce does not seem to have become an integral part of corporate strategy by this category of businesses; limited strategic commitment and cautious attitudes in adopting technology as an important strategic option are for all intents and purposes preventing SMBs from fully utilizing the potential of the virtual marketplace.

KW - METIS-253942

KW - IR-97968

M3 - Paper

SP - -

ER -

Constantinides E. The importance of Internet as a strategic Management Tool: A study of Dutch SMEs. 2006. Paper presented at 14th Annual High Technology Small Firms Conference, HTSF 2006, Enschede, Netherlands.