The Importance of Values for Brand Purchase: A Managerial Contribution: An Abstract

Ronald Voorn, Gerrita van der Veen*, Thomas J.L. van Rompay, Sabrina M. Hegner, Ad T.H. Pruyn

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

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Economics, Econometrics and Finance