The influence of a digital strategy on the digitalization of new ventures: The mediating effect of digital capabilities and a digital culture

Dorian Proksch*, Anna Frieda Rosin, Stephan Stubner, Andreas Pinkwart

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

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Abstract

A higher degree of digitalization in new ventures’ product/service offerings and their processes can lead to a faster time to market and the ability to rapidly scale. Hence, it has the possibility to significantly impact the performance. To increase the degree of digitalization in new ventures, they can implement a digital strategy. Currently there is no evidence if this measure has a strong impact on the degree of digitalization. We therefore empirically investigate the influence of a digital strategy on the degree of digitalization in new ventures’ products/services and processes. We analyzed 102 new ventures using SEM. Building on the contingency theory, we show that only having a digital strategy is insufficient to achieve a high degree of digitalization. The digitalization of products/services is partially mediated by digital IT capabilities, and the effect of digital strategy on process digitalization is partially mediated by digital IT capabilities and a digital culture.
Original languageEnglish
Number of pages30
JournalJournal of small business management
DOIs
Publication statusE-pub ahead of print/First online - 16 Mar 2021

Keywords

  • Digital entrepreneurship
  • digital new ventures
  • digital strategy
  • UT-Hybrid-D

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