The influence of CEO gender on market orientation and performance in service small and medium-sized service businesses

Peter S. Davis, Emin Babakus, Paula Englis-Danskin, Tim Pett

Research output: Contribution to journalArticleAcademicpeer-review

58 Citations (Scopus)

Abstract

This study examines the effects of CEO gender on market orientation and performance (growth and profitability) among a sample of small and medium-sized service businesses. Gender was found to have significant indirect effects (via market orientation) on both market performance (growth) and financial performance (profitability). That is, female-led service SMEs perform significantly better due to their stronger market orientation relative those led by males. The findings further suggest that female-led firms were slightly better than their male-led counterparts in transmitting market performance into financial performance, although the differences were not statistically significant.
Original languageEnglish
Pages (from-to)475-496
JournalJournal of small business management
Volume48
Issue number4
DOIs
Publication statusPublished - 2010

Keywords

  • METIS-268432
  • IR-94069

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