The influence of CEO gender on market orientation and performance in service small and medium-sized service businesses

Peter S. Davis; Emin Babakus; Paula Englis-Danskin; Tim Pett

doi:10.1111/j.1540-627X.2010.00305.x

The influence of CEO gender on market orientation and performance in service small and medium-sized service businesses

Peter S. Davis, Emin Babakus, Paula Englis-Danskin, Tim Pett

Faculty of Behavioural, Management and Social Sciences

Research output: Contribution to journal › Article › Academic › peer-review

103 Citations (Scopus)

31 Downloads (Pure)

Abstract

This study examines the effects of CEO gender on market orientation and performance (growth and profitability) among a sample of small and medium-sized service businesses. Gender was found to have significant indirect effects (via market orientation) on both market performance (growth) and financial performance (profitability). That is, female-led service SMEs perform significantly better due to their stronger market orientation relative those led by males. The findings further suggest that female-led firms were slightly better than their male-led counterparts in transmitting market performance into financial performance, although the differences were not statistically significant.

Original language	English
Pages (from-to)	475-496
Journal	Journal of small business management
Volume	48
Issue number	4
DOIs	https://doi.org/10.1111/j.1540-627X.2010.00305.x
Publication status	Published - 2010

Keywords

METIS-268432
IR-94069

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10.1111/j.1540-627X.2010.00305.x

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abstract = "This study examines the effects of CEO gender on market orientation and performance (growth and profitability) among a sample of small and medium-sized service businesses. Gender was found to have significant indirect effects (via market orientation) on both market performance (growth) and financial performance (profitability). That is, female-led service SMEs perform significantly better due to their stronger market orientation relative those led by males. The findings further suggest that female-led firms were slightly better than their male-led counterparts in transmitting market performance into financial performance, although the differences were not statistically significant.",

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AB - This study examines the effects of CEO gender on market orientation and performance (growth and profitability) among a sample of small and medium-sized service businesses. Gender was found to have significant indirect effects (via market orientation) on both market performance (growth) and financial performance (profitability). That is, female-led service SMEs perform significantly better due to their stronger market orientation relative those led by males. The findings further suggest that female-led firms were slightly better than their male-led counterparts in transmitting market performance into financial performance, although the differences were not statistically significant.

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The influence of CEO gender on market orientation and performance in service small and medium-sized service businesses

Abstract

Keywords

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