Enterprise portals collect and synthesize information from various systems to deliver personalized and highly relevant information to suppliers, customers and employees. While enterprise portal design and portal applications have been widely discussed in the literature, the implications that arise when the scope of such portals is global have not yet been explored. Thus, this paper aims to highlight the implications and the opportunities of enterprise portals for international, transnational and multinational businesses, paying special attention to the influence of culture on portal design. More specifically, we argue that culture has a significant influence on a number of important portal design considerations—including color, icons, symbols, language use and portal layout.
|Title of host publication||Managing Worldwide Operations & Communications with Information Technology|
|Place of Publication||Hershey|
|Publication status||Published - 19 May 2007|
Feng, X., Ehrenhard, M. L., Hicks, J., & Hou, Y. (2007). The influence of culture on enterprise portal design in a global environment. In M. Khosrow-Pour (Ed.), Managing Worldwide Operations & Communications with Information Technology (pp. 403-496). Hershey: IGI Publishing.