The influence of market heterogeneity on customer loyalty: a multigroup analysis

Araceli Picón-Berjoyo, Ignacio Castro, Carolina Ruiz-Moreno

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

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2015

Proceedings of the 2nd International Symposium on Partial Least Squares Path Modeling: The Conference for PLS Users
Henseler, J., Ringle, C., Roldán, J. & Cepeda, G., 2015, Enschede: Universiteit Twente. 414 p.
Research output: Book/Report › Book editing › Popular

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