The influence of regulatory fit on evaluation and intentions to buy genetically modified foods: The mediating role of social identification

M.L. Fransen, Machiel J. Reinders, J. Bartels, R.L. Maassen

    Research output: Contribution to journalArticleAcademicpeer-review

    19 Citations (Scopus)
    Original languageUndefined
    Pages (from-to)5-20
    Number of pages16
    JournalJournal of marketing communications
    Issue number1-2
    Publication statusPublished - 2010


    • METIS-269813

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