The influence of stakeholder co-creation on brand identity in industrial settings: Towards a management-oriented perspective

Samuel Kristal, Carsten Baumgarth, Jörg Henseler

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - May 2018
Event13th Global Brand Conference of Academy of Marketing 2018 - Northumbria University, Newcastle upon Tyne, United Kingdom
Duration: 2 May 20184 May 2018
Conference number: 13
https://www.northumbria.ac.uk/about-us/news-events/events/2018/05/13th-global-brand-conference-2018/

Conference

Conference13th Global Brand Conference of Academy of Marketing 2018
CountryUnited Kingdom
CityNewcastle upon Tyne
Period2/05/184/05/18
Internet address

Cite this

Kristal, S., Baumgarth, C., & Henseler, J. (2018). The influence of stakeholder co-creation on brand identity in industrial settings: Towards a management-oriented perspective. Paper presented at 13th Global Brand Conference of Academy of Marketing 2018, Newcastle upon Tyne, United Kingdom.