The influence of stakeholder co-creation on brand identity in industrial settings: Towards a management-oriented perspective

Samuel Kristal, Carsten Baumgarth, Jörg Henseler

Research output: Contribution to conferencePaperAcademicpeer-review

Original languageEnglish
Publication statusPublished - May 2018
Event13th Global Brand Conference of Academy of Marketing 2018 - Northumbria University, Newcastle upon Tyne, United Kingdom
Duration: 2 May 20184 May 2018
Conference number: 13
https://www.northumbria.ac.uk/about-us/news-events/events/2018/05/13th-global-brand-conference-2018/

Conference

Conference13th Global Brand Conference of Academy of Marketing 2018
CountryUnited Kingdom
CityNewcastle upon Tyne
Period2/05/184/05/18
Internet address

Cite this

Kristal, S., Baumgarth, C., & Henseler, J. (2018). The influence of stakeholder co-creation on brand identity in industrial settings: Towards a management-oriented perspective. Paper presented at 13th Global Brand Conference of Academy of Marketing 2018, Newcastle upon Tyne, United Kingdom.
Kristal, Samuel ; Baumgarth, Carsten ; Henseler, Jörg . / The influence of stakeholder co-creation on brand identity in industrial settings : Towards a management-oriented perspective. Paper presented at 13th Global Brand Conference of Academy of Marketing 2018, Newcastle upon Tyne, United Kingdom.
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year = "2018",
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language = "English",
note = "13th Global Brand Conference of Academy of Marketing 2018 ; Conference date: 02-05-2018 Through 04-05-2018",
url = "https://www.northumbria.ac.uk/about-us/news-events/events/2018/05/13th-global-brand-conference-2018/",

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Kristal, S, Baumgarth, C & Henseler, J 2018, 'The influence of stakeholder co-creation on brand identity in industrial settings: Towards a management-oriented perspective' Paper presented at 13th Global Brand Conference of Academy of Marketing 2018, Newcastle upon Tyne, United Kingdom, 2/05/18 - 4/05/18, .

The influence of stakeholder co-creation on brand identity in industrial settings : Towards a management-oriented perspective. / Kristal, Samuel ; Baumgarth, Carsten; Henseler, Jörg .

2018. Paper presented at 13th Global Brand Conference of Academy of Marketing 2018, Newcastle upon Tyne, United Kingdom.

Research output: Contribution to conferencePaperAcademicpeer-review

TY - CONF

T1 - The influence of stakeholder co-creation on brand identity in industrial settings

T2 - Towards a management-oriented perspective

AU - Kristal, Samuel

AU - Baumgarth, Carsten

AU - Henseler, Jörg

PY - 2018/5

Y1 - 2018/5

M3 - Paper

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Kristal S, Baumgarth C, Henseler J. The influence of stakeholder co-creation on brand identity in industrial settings: Towards a management-oriented perspective. 2018. Paper presented at 13th Global Brand Conference of Academy of Marketing 2018, Newcastle upon Tyne, United Kingdom.