|Publication status||Published - May 2018|
|Event||13th Global Brand Conference of Academy of Marketing 2018 - Northumbria University, Newcastle upon Tyne, United Kingdom|
Duration: 2 May 2018 → 4 May 2018
Conference number: 13
|Conference||13th Global Brand Conference of Academy of Marketing 2018|
|City||Newcastle upon Tyne|
|Period||2/05/18 → 4/05/18|
Kristal, S., Baumgarth, C., & Henseler, J. (2018). The influence of stakeholder co-creation on brand identity in industrial settings: Towards a management-oriented perspective. Paper presented at 13th Global Brand Conference of Academy of Marketing 2018, Newcastle upon Tyne, United Kingdom.