The influence of stakeholder co-creation on brand identity in industrial settings: Towards a management-oriented perspective

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - May 2018
Event	13th Global Brand Conference of Academy of Marketing 2018 - Northumbria University, Newcastle upon Tyne, United Kingdom Duration: 2 May 2018 → 4 May 2018 Conference number: 13 https://www.northumbria.ac.uk/about-us/news-events/events/2018/05/13th-global-brand-conference-2018/

Conference	13th Global Brand Conference of Academy of Marketing 2018
Country/Territory	United Kingdom
City	Newcastle upon Tyne
Period	2/05/18 → 4/05/18
Internet address	https://www.northumbria.ac.uk/about-us/news-events/events/2018/05/13th-global-brand-conference-2018/

Cite this

@conference{b5db3fc880fd4a9989a4fd09d1138d18,

title = "The influence of stakeholder co-creation on brand identity in industrial settings: Towards a management-oriented perspective",

author = "Samuel Kristal and Carsten Baumgarth and J{\"o}rg Henseler",

year = "2018",

month = may,

language = "English",

note = "13th Global Brand Conference of Academy of Marketing 2018 ; Conference date: 02-05-2018 Through 04-05-2018",

url = "https://www.northumbria.ac.uk/about-us/news-events/events/2018/05/13th-global-brand-conference-2018/",

}

The influence of stakeholder co-creation on brand identity in industrial settings: Towards a management-oriented perspective. / Kristal, Samuel ; Baumgarth, Carsten; Henseler, Jörg .
2018. Paper presented at 13th Global Brand Conference of Academy of Marketing 2018, Newcastle upon Tyne, United Kingdom.

Research output: Contribution to conference › Paper › peer-review