The inherent tensions within sustainable supply chains: a case study from Bangladesh

Mahmud Akhter Shareef, Yogesh K. Dwivedi*, Vinod Kumar, Rasheek Mahmud, D. Laurie Hughes, Nripendra P. Rana, Hatice Kizgin

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

16 Citations (Scopus)


The complexities surrounding the supply chain logistics for perishable commodities within Bangladesh are extensive. Poor infrastructure, fragmented transportation and corruption compound the operational complexities within this emerging market. This case study analyses many of the day-to-day operational challenges and tensions inherent within Micro-Small-Medium Enterprises (MSMEs) forming the backbone of the Bangladesh socio-economic structure. The drive for transition toward greater levels of sustainability and corporate responsibility is problematic, affecting many levels within an extended and fragmented supply chain. The selected case study highlights the ‘lived in’ geographical, environmental, economic and cultural factors that impact the ability of emerging market enterprises to remain profitable within emergency scenarios whilst transitioning toward a more sustainable model. This study, whilst detailing many of the tensions and critical issues facing MSMEs, highlights the benefits of direct Government intervention, criticality of a leaner and more efficient supply chain and reassessment of financial incentives to drive the transition to a more efficient and sustainable economy.

Original languageEnglish
Pages (from-to)932-949
Number of pages18
JournalProduction Planning and Control
Issue number11-12
Early online date29 Dec 2019
Publication statusPublished - 9 Sept 2020
Externally publishedYes


  • effective distribution network
  • emerging markets
  • government supervisory role
  • Hilsa
  • procurement
  • supply chain management


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