@article{5140d0562e7840bd845d740a90cb2538,
title = "The interplay of marketing and design",
abstract = "This paper provides insights into the interdisciplinary intersections between marketing and design. It explores the various design intersections in the marketing fields. The collaboration between marketing and design is restricted by the paradigm boundaries, but not by the industry, researchers, and research projects. Challenges for both disciplines' future are explored, highlighting the need for a paradigm shift in marketing.",
keywords = "UT-Hybrid-D, Empirical research, Marketing, Theoretical framework, Design",
author = "J{\"o}rg Henseler and Manuela Guerreiro and {de Matos}, Nelson",
note = "Funding Information: The authors would like to thank RMSC's co-editor in chief Ralf Ewert for all the support and encouragement. The article publishing charge was funded by the University of Twente. No other particular funding was made use of. Funding Information: This research was funded by National Funds provided by FCT—Foundation for Science and Technology through projects UIDB/04020/2020. Publisher Copyright: {\textcopyright} 2021, The Author(s).",
year = "2021",
month = jul,
day = "1",
doi = "10.1007/s11846-021-00470-z",
language = "English",
volume = "15",
pages = "1129--1137",
journal = "Review of managerial science",
issn = "1863-6683",
publisher = "Springer",
number = "5",
}