TY - GEN
T1 - The moderating effects of personal and situational characteristics on the image, satisfaction and future behavioral intention with ports of calls
AU - Carvajal-Trujillo, Elena
AU - Sanz Blas, Silvia
PY - 2015
Y1 - 2015
N2 - The aim of this study is to examine the moderating effects of cruise passengers’ gender, age, education, and prior experiences on a Mediterranean port of call. We analyze the process of image formation and the influence that image and passenger satisfaction has on future behavioral intentions. The partial least squares technique (PLS) is applied to test the hypotheses developed with a sample of 492 cruise passengers. Our findings show that: (1) gender, age, education, and experience have a moderating influence on the image of ports of call, on cruise passengers’ satisfaction, and on future behavioral intentions derived from cruise passengers’ satisfaction; (2) prior experience has a moderating influence on the image formation of ports of call.
AB - The aim of this study is to examine the moderating effects of cruise passengers’ gender, age, education, and prior experiences on a Mediterranean port of call. We analyze the process of image formation and the influence that image and passenger satisfaction has on future behavioral intentions. The partial least squares technique (PLS) is applied to test the hypotheses developed with a sample of 492 cruise passengers. Our findings show that: (1) gender, age, education, and experience have a moderating influence on the image of ports of call, on cruise passengers’ satisfaction, and on future behavioral intentions derived from cruise passengers’ satisfaction; (2) prior experience has a moderating influence on the image formation of ports of call.
U2 - 10.3990/2.330
DO - 10.3990/2.330
M3 - Conference contribution
SN - 9789036540568
BT - Proceedings of the 2nd International Symposium on Partial Least Squares Path Modeling
A2 - Henseler, Jörg
A2 - Ringle, Christian
A2 - Roldán, José
A2 - Cepeda, Gabriel
PB - University of Twente
CY - Enschede
T2 - 2015 PLS User Conference
Y2 - 16 June 2015 through 19 June 2015
ER -