The moderating effects of personal and situational characteristics on the image, satisfaction and future behavioral intention with ports of calls

Elena Carvajal-Trujillo, Silvia Sanz Blas

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Abstract

The aim of this study is to examine the moderating effects of cruise passengers’ gender, age, education, and prior experiences on a Mediterranean port of call. We analyze the process of image formation and the influence that image and passenger satisfaction has on future behavioral intentions. The partial least squares technique (PLS) is applied to test the hypotheses developed with a sample of 492 cruise passengers. Our findings show that: (1) gender, age, education, and experience have a moderating influence on the image of ports of call, on cruise passengers’ satisfaction, and on future behavioral intentions derived from cruise passengers’ satisfaction; (2) prior experience has a moderating influence on the image formation of ports of call.
Original languageEnglish
Title of host publicationProceedings of the 2nd International Symposium on Partial Least Squares Path Modeling
Subtitle of host publicationThe Conference for PLS Users
EditorsJörg Henseler, Christian Ringle, José Roldán, Gabriel Cepeda
Place of PublicationEnschede
PublisherUnivesity of Twente
Number of pages12
ISBN (Print)9789036540568
DOIs
Publication statusPublished - 2015
Externally publishedYes
Event2015 PLS User Conference: 2nd International Symposium on Partial Least Squares Path Modeling - The Conference for PLS Users - Seville, Spain
Duration: 16 Jun 201519 Jun 2015

Conference

Conference2015 PLS User Conference
CountrySpain
CitySeville
Period16/06/1519/06/15

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