THE OTHERS: The role of individual personality, cultural acculturation, and perceived value on towards firm's social media and acculturation orientation

Pantea Foroudi*, Reza Marvi, Hatice Kizgin

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

10 Citations (Scopus)
7 Downloads (Pure)

Abstract

This paper systematically examines (i) how individual personality can influence on cultural acculturation which can impact on the higher level of perceived value in LGBTs, and (ii) how the higher level of perceived value towards social media can result in being more satisfied, (iii) consequently having a better working life at workplace and performance proficiency. The generated framework was validated through a survey from multinational corporations in multi-industries such as higher education (with more than two campuses around the world), global fashion, global retailing, tourism, hospitality, food, and electronics and information technology. Key results, implications for managers and researchers are highlighted.

Original languageEnglish
Article number102075
Number of pages17
JournalInternational journal of information management
Volume52
Early online date23 Jan 2020
DOIs
Publication statusPublished - Jun 2020
Externally publishedYes

Keywords

  • Acculturation orientation
  • Acculturation stress
  • Cultural acculturation
  • Ethnic identification
  • Individual personality
  • Perceived value towards social media
  • Performance proficiency
  • Satisfaction with work life
  • Self-esteem

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