Nowadays passenger carriers are improving their services by offering IT-services within their carriers. This paper describes a design science study on whether or not we can let the company crowdsource activities using these systems and, by doing so, provide the customer a better experience.
As test environment the Dutch Railways (Nederlandse Spoorwegen, NS) new in-train information systems were used. Artifacts were created and adoption was researched utilizing a survey. Some interesting conclusions are drawn on the feasibility of adoption and implementation of crowdsourcing in a moving environment. Adoption is more likely to occur when serious applications are used, as opposed to entertainment applications.
|Publisher||University of Twente, Faculty of Electrical Engineering, Mathematics and Computer Science|
|Conference||14th Twente Student Conference on IT|
|Period||21/01/11 → 21/01/11|
|Other||January 21, 2011|
- transportation industry
- Dutch Railways
- onboard information systems
- digital customer interaction