The proof of the pudding is in the tasting-or is it? Novice consumers' trust in providers of online advice

    Research output: Contribution to journalArticleAcademicpeer-review

    Original languageUndefined
    Pages (from-to)278-284
    Number of pages7
    JournalAdvances in consumer research
    Volume7
    Publication statusPublished - 2006

    Keywords

    • METIS-234433

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