The quest for customer delight in times of digitalization measurement, antecedents, and effects

Raphael Stange, Paul Scheffler, Kerstin Büttner (Contributor)

Research output: Contribution to conferencePaperAcademicpeer-review

8 Downloads (Pure)
Original languageEnglish
Number of pages12
Publication statusSubmitted - 2020
Event36th Annual IMP Conference and Doctoral Colloquium, IMP 2020: Sustaining and Energizing in the IMP Spirit - Virtual Event, Örebro, Sweden
Duration: 2 Sep 20204 Sep 2020
Conference number: 36
https://www.imp2020.se/

Conference

Conference36th Annual IMP Conference and Doctoral Colloquium, IMP 2020
Abbreviated titleIMP 2020
CountrySweden
CityÖrebro
Period2/09/204/09/20
Internet address

Keywords

  • Marketing
  • Customer delight
  • Customer satisfaction

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