The right product at the wrong time: The downfall of European regional aircraft manufacturers

Johannes M.G. Heerkens; E.J. de Bruijn; H.J. Steenhuis

The right product at the wrong time: The downfall of European regional aircraft manufacturers

Johannes M.G. Heerkens, E.J. de Bruijn, H.J. Steenhuis

Faculty of Behavioural, Management and Social Sciences

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

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Abstract

We investigate whether there are common causes for the withdrawal from the regional aircraft market of three established manufacturers (BAE Systems, Fokker and Saab), while competitors thrived. We focus on the markets for 50- and 100-seat aircraft. One cause concerning the 50-seat market was the introduction of a new class of aircraft, the regional jet, which pushed the less successful turboprop aircraft from the market. Turboprop aircraft that had been relatively successful before the introduction of regional jets survived. A probable reason for the withdrawal of BAE Systems and Fokker from the 100-seat market (on which Saab was not present) was that their products were ‘standalone’ aircraft, while those of their successful competitors were members of aircraft families, the larger members being far more successful. Not the availability of technology determined the success of regional aircraft manufacturers, but the application of (suppliers’) technology in new products.

Original language	English
Title of host publication	Moving up the Value Chain. Proceedings of the EurOMA 2006 Conference, 18-21 June 2006, Glasgow, Scotland
Editors	K. Mendibil, A. Shamsuddin
Pages	281-289
Number of pages	9
Publication status	Published - 2006
Event	13th International Annual EurOMA Conference 2006: Moving up the value chain - Glasgow, United Kingdom Duration: 18 Jun 2006 → 21 Jun 2006 Conference number: 13

Conference

Conference	13th International Annual EurOMA Conference 2006
Country/Territory	United Kingdom
City	Glasgow
Period	18/06/06 → 21/06/06

Keywords

IR-57959
METIS-232590

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Euroma_2006__The_right_product_at_the_wrong_time

Cite this

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title = "The right product at the wrong time: The downfall of European regional aircraft manufacturers",

abstract = "We investigate whether there are common causes for the withdrawal from the regional aircraft market of three established manufacturers (BAE Systems, Fokker and Saab), while competitors thrived. We focus on the markets for 50- and 100-seat aircraft. One cause concerning the 50-seat market was the introduction of a new class of aircraft, the regional jet, which pushed the less successful turboprop aircraft from the market. Turboprop aircraft that had been relatively successful before the introduction of regional jets survived. A probable reason for the withdrawal of BAE Systems and Fokker from the 100-seat market (on which Saab was not present) was that their products were {\textquoteleft}standalone{\textquoteright} aircraft, while those of their successful competitors were members of aircraft families, the larger members being far more successful. Not the availability of technology determined the success of regional aircraft manufacturers, but the application of (suppliers{\textquoteright}) technology in new products.",

keywords = "IR-57959, METIS-232590",

author = "Heerkens, {Johannes M.G.} and {de Bruijn}, E.J. and H.J. Steenhuis",

year = "2006",

language = "English",

isbn = "0-947649-52-2",

pages = "281--289",

editor = "K. Mendibil and A. Shamsuddin",

booktitle = "Moving up the Value Chain. Proceedings of the EurOMA 2006 Conference, 18-21 June 2006, Glasgow, Scotland",

note = "13th International Annual EurOMA Conference 2006 : Moving up the value chain ; Conference date: 18-06-2006 Through 21-06-2006",

}

Heerkens, JMG, de Bruijn, EJ & Steenhuis, HJ 2006, The right product at the wrong time: The downfall of European regional aircraft manufacturers. in K Mendibil & A Shamsuddin (eds), Moving up the Value Chain. Proceedings of the EurOMA 2006 Conference, 18-21 June 2006, Glasgow, Scotland. pp. 281-289, 13th International Annual EurOMA Conference 2006, Glasgow, United Kingdom, 18/06/06.

The right product at the wrong time: The downfall of European regional aircraft manufacturers. / Heerkens, Johannes M.G.; de Bruijn, E.J.; Steenhuis, H.J.
Moving up the Value Chain. Proceedings of the EurOMA 2006 Conference, 18-21 June 2006, Glasgow, Scotland. ed. / K. Mendibil; A. Shamsuddin. 2006. p. 281-289.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

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AB - We investigate whether there are common causes for the withdrawal from the regional aircraft market of three established manufacturers (BAE Systems, Fokker and Saab), while competitors thrived. We focus on the markets for 50- and 100-seat aircraft. One cause concerning the 50-seat market was the introduction of a new class of aircraft, the regional jet, which pushed the less successful turboprop aircraft from the market. Turboprop aircraft that had been relatively successful before the introduction of regional jets survived. A probable reason for the withdrawal of BAE Systems and Fokker from the 100-seat market (on which Saab was not present) was that their products were ‘standalone’ aircraft, while those of their successful competitors were members of aircraft families, the larger members being far more successful. Not the availability of technology determined the success of regional aircraft manufacturers, but the application of (suppliers’) technology in new products.

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The right product at the wrong time: The downfall of European regional aircraft manufacturers

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Conference

Keywords

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