The Social Media Indicator 2: Towards a Software Tool for Measuring the Influence of Social Media

Robin J. Withaar, Gabriella F. Ribeiro, Robin Effing

Research output: Contribution to conferencePaperAcademic

2 Citations (Scopus)

Abstract

Influence measurement regarding social media has gained importance. This paper introduces a matrix which is a framework to measure the influence of social media by individual users. This matrix comprises the metrics to measure personal influence for Facebook, Twitter, LinkedIn, YouTube and Google+. The matrix takes into account the current technology limitations of each of them; furthermore it presents backgrounds for the choices in order to sustain the model with future changes in application programming interfaces of social media channels. While most available solutions regarding social media measurement focus on a keyword oriented approach, our solution presents a framework focused on the individual’s use of social media. This framework and its scoring instructions can be used in future software tools for measuring the influence of Social Media.
Original languageEnglish
Publication statusPublished - 16 Sep 2013
EventInformatik 2013 - Informatiek angepasst an Mensch, Organisation und Umwelt, 43. Jahrestagung der Gesellschaft fur Informatik, 16. bis 20. September 2013, Koblenz -
Duration: 16 Sep 201320 Sep 2013

Conference

ConferenceInformatik 2013 - Informatiek angepasst an Mensch, Organisation und Umwelt, 43. Jahrestagung der Gesellschaft fur Informatik, 16. bis 20. September 2013, Koblenz
Period16/09/1320/09/13
Other16-09-2013 - 20-09-2013

Keywords

  • METIS-297451
  • IR-87126

Fingerprint Dive into the research topics of 'The Social Media Indicator 2: Towards a Software Tool for Measuring the Influence of Social Media'. Together they form a unique fingerprint.

Cite this