The Social Web as a marketplace: A primer in Social Media Marketing

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

    Original languageUndefined
    Title of host publicationProceedings of the 4th Mediterranean Conference on Information Systems, Information Society Research, Education, Policy and Practice in the Mediterranean Region.
    EditorsA. Poulymenakou, N. Pouloudi, K. Pramatari
    Place of PublicationAthens
    PublisherAthens University of Economics & Business
    Pages959-977
    ISBN (Print)978-960-98566-7-6
    Publication statusPublished - 25 Sep 2009
    Event4th Mediterranean Conference on Information Systems, MCIS 2009 - Athens, Greece
    Duration: 25 Sep 200927 Sep 2009
    Conference number: 4

    Conference

    Conference4th Mediterranean Conference on Information Systems, MCIS 2009
    Abbreviated titleMCIS 2009
    CountryGreece
    CityAthens
    Period25/09/0927/09/09

    Keywords

    • METIS-261736

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