The Social Web as a marketplace: A primer in Social Media Marketing

Efthymios Constantinides

The Social Web as a marketplace: A primer in Social Media Marketing

Efthymios Constantinides

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	Undefined
Title of host publication	Proceedings of the 4th Mediterranean Conference on Information Systems, Information Society Research, Education, Policy and Practice in the Mediterranean Region.
Editors	A. Poulymenakou, N. Pouloudi, K. Pramatari
Place of Publication	Athens
Publisher	Athens University of Economics & Business
Pages	959-977
ISBN (Print)	978-960-98566-7-6
Publication status	Published - 25 Sept 2009
Event	4th Mediterranean Conference on Information Systems, MCIS 2009 - Athens, Greece Duration: 25 Sept 2009 → 27 Sept 2009 Conference number: 4

Conference

Conference	4th Mediterranean Conference on Information Systems, MCIS 2009
Abbreviated title	MCIS 2009
Country/Territory	Greece
City	Athens
Period	25/09/09 → 27/09/09

Keywords

METIS-261736

Access to Document

http://www.mcis2009.org/docs/proceedingsMcis2009.pdf

Cite this

Constantinides, E. (2009). The Social Web as a marketplace: A primer in Social Media Marketing. In A. Poulymenakou, N. Pouloudi, & K. Pramatari (Eds.), Proceedings of the 4th Mediterranean Conference on Information Systems, Information Society Research, Education, Policy and Practice in the Mediterranean Region. (pp. 959-977). Athens University of Economics & Business. http://www.mcis2009.org/docs/proceedingsMcis2009.pdf

Constantinides, Efthymios. / The Social Web as a marketplace: A primer in Social Media Marketing. Proceedings of the 4th Mediterranean Conference on Information Systems, Information Society Research, Education, Policy and Practice in the Mediterranean Region.. editor / A. Poulymenakou ; N. Pouloudi ; K. Pramatari. Athens : Athens University of Economics & Business, 2009. pp. 959-977

@inproceedings{bdc529873a1849f1af6acfe39dd04a42,

title = "The Social Web as a marketplace: A primer in Social Media Marketing",

keywords = "METIS-261736",

author = "Efthymios Constantinides",

year = "2009",

month = sep,

day = "25",

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isbn = "978-960-98566-7-6",

pages = "959--977",

editor = "A. Poulymenakou and N. Pouloudi and K. Pramatari",

booktitle = "Proceedings of the 4th Mediterranean Conference on Information Systems, Information Society Research, Education, Policy and Practice in the Mediterranean Region.",

publisher = "Athens University of Economics & Business",

note = "4th Mediterranean Conference on Information Systems, MCIS 2009 ; Conference date: 25-09-2009 Through 27-09-2009",

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Constantinides, E 2009, The Social Web as a marketplace: A primer in Social Media Marketing. in A Poulymenakou, N Pouloudi & K Pramatari (eds), Proceedings of the 4th Mediterranean Conference on Information Systems, Information Society Research, Education, Policy and Practice in the Mediterranean Region.. Athens University of Economics & Business, Athens, pp. 959-977, 4th Mediterranean Conference on Information Systems, MCIS 2009, Athens, Greece, 25/09/09. <http://www.mcis2009.org/docs/proceedingsMcis2009.pdf>

The Social Web as a marketplace: A primer in Social Media Marketing. / Constantinides, Efthymios.
Proceedings of the 4th Mediterranean Conference on Information Systems, Information Society Research, Education, Policy and Practice in the Mediterranean Region.. ed. / A. Poulymenakou; N. Pouloudi; K. Pramatari. Athens: Athens University of Economics & Business, 2009. p. 959-977.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

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PY - 2009/9/25

Y1 - 2009/9/25

KW - METIS-261736

M3 - Conference contribution

SN - 978-960-98566-7-6

SP - 959

EP - 977

BT - Proceedings of the 4th Mediterranean Conference on Information Systems, Information Society Research, Education, Policy and Practice in the Mediterranean Region.

A2 - Poulymenakou, A.

A2 - Pouloudi, N.

A2 - Pramatari, K.

PB - Athens University of Economics & Business

CY - Athens

T2 - 4th Mediterranean Conference on Information Systems, MCIS 2009

Y2 - 25 September 2009 through 27 September 2009

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Constantinides E. The Social Web as a marketplace: A primer in Social Media Marketing. In Poulymenakou A, Pouloudi N, Pramatari K, editors, Proceedings of the 4th Mediterranean Conference on Information Systems, Information Society Research, Education, Policy and Practice in the Mediterranean Region.. Athens: Athens University of Economics & Business. 2009. p. 959-977