The Social Web as a marketplace: A primer in Social Media Marketing

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

    Original languageUndefined
    Title of host publicationProceedings of the 4th Mediterranean Conference on Information Systems, Information Society Research, Education, Policy and Practice in the Mediterranean Region.
    EditorsA. Poulymenakou, N. Pouloudi, K. Pramatari
    Place of PublicationAthens
    PublisherAthens University of Economics & Business
    Pages959-977
    ISBN (Print)978-960-98566-7-6
    Publication statusPublished - 25 Sep 2009

    Keywords

    • METIS-261736

    Cite this

    Constantinides, E. (2009). The Social Web as a marketplace: A primer in Social Media Marketing. In A. Poulymenakou, N. Pouloudi, & K. Pramatari (Eds.), Proceedings of the 4th Mediterranean Conference on Information Systems, Information Society Research, Education, Policy and Practice in the Mediterranean Region. (pp. 959-977). Athens: Athens University of Economics & Business.