The Strategy Blueprint: A Strategy Process Computer-Aided Design Tool

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

1 Citation (Scopus)
2226 Downloads (Pure)

Abstract

Strategy has always been a main concern of organizations because it dictates their direction, and therefore
determines their success. Thus, organizations need to have adequate support to guide them through their
strategy formulation process. The goal of this research is to develop a computer-based tool, known as ‘the
Strategy Blueprint’, consisting of a combination of nine strategy techniques, which can help organizations
define the most suitable strategy, based on the internal and external factors that influence their business. The
research methodology we adopted is design science. To visualize the Strategy Blueprint tool, we use a
spreadsheet-based implementation. Our first evaluation of the tool in real-life settings indicates that the tool
is both useful and easy to use.
Original languageEnglish
Title of host publicationVMSD 2017: Proceedings of the Seventh International Symposium on Business Modeling and Software Design
PublisherSCITEPRESS
Pages125-135
Number of pages11
ISBN (Print)978-989-758-238-7
Publication statusPublished - 2017
Event7th International Symposium on Business Modeling and Software Design - Barcelona, Spain
Duration: 3 Jul 20175 Jul 2017
Conference number: 7

Conference

Conference7th International Symposium on Business Modeling and Software Design
Abbreviated titleBMSD 2017
CountrySpain
CityBarcelona
Period3/07/175/07/17

Keywords

  • Strategy process
  • Risk analysis
  • Reasoning tree
  • Strategy formulation
  • Strategy visualisation
  • Computer-based tool
  • ArchiMate

Fingerprint

Dive into the research topics of 'The Strategy Blueprint: A Strategy Process Computer-Aided Design Tool'. Together they form a unique fingerprint.

Cite this