The three theoretical pillars of brand co-creation

Carsten Baumgarth, Samuel Kristal

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

Original language	English
Title of host publication	Co-creating brands
Subtitle of host publication	Brand Management from A Co-creative Perspective
Editors	Nicholas Ind, Holger Schmidt
Place of Publication	London
Publisher	Bloomsbury
Pages	38-42
ISBN (Electronic)	9781472962270
ISBN (Print)	9781472962263
Publication status	Published - 2019

Cite this

@inbook{701272e923c443aab65bffb82069ffde,

title = "The three theoretical pillars of brand co-creation",

author = "Carsten Baumgarth and Samuel Kristal",

year = "2019",

language = "English",

isbn = "9781472962263",

pages = "38--42",

editor = "Ind, {Nicholas } and Holger Schmidt",

booktitle = "Co-creating brands",

publisher = "Bloomsbury",

}