The Triangular Designers’ Space: Methodical Approach to Balance Brand Typicality and Novelty

Maaike Mulder - Nijkamp^*, Wouter Eggink, Mendel de Kok, Roland ten Klooster

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

3 Conference contribution
2 Paper
1 Article

2 results

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2018
The Influence of Packaging Design Features on Consumers' Purchasing & Recycling Behaviour
Borgman, I., Mulder-Nijkamp, M. & de Koeijer, B., Jun 2018, p. 276. 284 p.
Research output: Contribution to conference › Paper

Open Access
File
3583 Downloads (Pure)
2016

Innovating from inside the brand: (Re)searching the optimum design strategy for brands a new product innovations
Mulder-Nijkamp, M. & Eggink, W., 27 Apr 2016.
Research output: Contribution to conference › Paper

File

166 Downloads (Pure)