The use of design thinking within the brand management discipline: A literature review

Benedikt Halstrick, Holger J. Schmidt, Jörg Henseler

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Abstract

Design thinking has been one of the hot topics in the management discourse of the last decade (Kimbell 2011; Shamiyeh 2016). Since Nobel laureate Herbert Simon brought up the concept, the term has been consistently shaped and reshaped, and various applications within diverse management disciplines have been studied. It is surprising that despite its popularity, research in this field is widely regarded as being in its infancy (Jahnke 2013; Hassi/Laasko 2011; Johansson-Sköldberg et al. 2013; Johansson/Woodilla 2010).
Original languageEnglish
Title of host publicationForum Markenforschung 2018
Subtitle of host publicationTagungsband der internationalen Konferenz „DERMARKENTAG“
EditorsHolger J. Schmidt, Carsten Baumgarth
Place of PublicationWiesbaden
PublisherSpringer Gabler
Pages213-228
ISBN (Electronic)978-3-658-29127-3
ISBN (Print)978-3-658-29126-6
DOIs
Publication statusPublished - 10 Jan 2020
EventMarkentag 2018 - Koblenz, Germany
Duration: 27 Sep 201828 Sep 2018

Conference

ConferenceMarkentag 2018
CountryGermany
CityKoblenz
Period27/09/1828/09/18

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