The use of design thinking within the brand management discipline: A literature review

Benedikt Halstrick; Holger J. Schmidt; Jörg  Henseler

doi:10.1007/978-3-658-29127-3_12

The use of design thinking within the brand management discipline: A literature review

Benedikt Halstrick, Holger J. Schmidt, Jörg Henseler

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Abstract

Design thinking has been one of the hot topics in the management discourse of the last decade (Kimbell 2011; Shamiyeh 2016). Since Nobel laureate Herbert Simon brought up the concept, the term has been consistently shaped and reshaped, and various applications within diverse management disciplines have been studied. It is surprising that despite its popularity, research in this field is widely regarded as being in its infancy (Jahnke 2013; Hassi/Laasko 2011; Johansson-Sköldberg et al. 2013; Johansson/Woodilla 2010).

Original language	English
Title of host publication	Forum Markenforschung 2018
Subtitle of host publication	Tagungsband der internationalen Konferenz „DERMARKENTAG“
Editors	Holger J. Schmidt, Carsten Baumgarth
Place of Publication	Wiesbaden
Publisher	Springer
Pages	213-228
ISBN (Electronic)	978-3-658-29127-3
ISBN (Print)	978-3-658-29126-6
DOIs	https://doi.org/10.1007/978-3-658-29127-3_12
Publication status	Published - 10 Jan 2020
Event	Markentag 2018 - Koblenz, Germany Duration: 27 Sept 2018 → 28 Sept 2018

Conference

Conference	Markentag 2018
Country/Territory	Germany
City	Koblenz
Period	27/09/18 → 28/09/18

Keywords

22/2 OA procedure

Access to Document

10.1007/978-3-658-29127-3_12Licence: Taverne

Cite this

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title = "The use of design thinking within the brand management discipline: A literature review",

abstract = "Design thinking has been one of the hot topics in the management discourse of the last decade (Kimbell 2011; Shamiyeh 2016). Since Nobel laureate Herbert Simon brought up the concept, the term has been consistently shaped and reshaped, and various applications within diverse management disciplines have been studied. It is surprising that despite its popularity, research in this field is widely regarded as being in its infancy (Jahnke 2013; Hassi/Laasko 2011; Johansson-Sk{\"o}ldberg et al. 2013; Johansson/Woodilla 2010).",

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author = "Benedikt Halstrick and Schmidt, {Holger J.} and J{\"o}rg Henseler",

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note = "Markentag 2018 ; Conference date: 27-09-2018 Through 28-09-2018",

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Halstrick, B, Schmidt, HJ & Henseler, J 2020, The use of design thinking within the brand management discipline: A literature review. in HJ Schmidt & C Baumgarth (eds), Forum Markenforschung 2018: Tagungsband der internationalen Konferenz „DERMARKENTAG“. Springer, Wiesbaden, pp. 213-228, Markentag 2018, Koblenz, Germany, 27/09/18. https://doi.org/10.1007/978-3-658-29127-3_12

The use of design thinking within the brand management discipline: A literature review. / Halstrick, Benedikt; Schmidt, Holger J.; Henseler, Jörg .
Forum Markenforschung 2018: Tagungsband der internationalen Konferenz „DERMARKENTAG“. ed. / Holger J. Schmidt; Carsten Baumgarth. Wiesbaden: Springer, 2020. p. 213-228.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

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N2 - Design thinking has been one of the hot topics in the management discourse of the last decade (Kimbell 2011; Shamiyeh 2016). Since Nobel laureate Herbert Simon brought up the concept, the term has been consistently shaped and reshaped, and various applications within diverse management disciplines have been studied. It is surprising that despite its popularity, research in this field is widely regarded as being in its infancy (Jahnke 2013; Hassi/Laasko 2011; Johansson-Sköldberg et al. 2013; Johansson/Woodilla 2010).

AB - Design thinking has been one of the hot topics in the management discourse of the last decade (Kimbell 2011; Shamiyeh 2016). Since Nobel laureate Herbert Simon brought up the concept, the term has been consistently shaped and reshaped, and various applications within diverse management disciplines have been studied. It is surprising that despite its popularity, research in this field is widely regarded as being in its infancy (Jahnke 2013; Hassi/Laasko 2011; Johansson-Sköldberg et al. 2013; Johansson/Woodilla 2010).

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The use of design thinking within the brand management discipline: A literature review

Abstract

Conference

Keywords

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