The past thirty years have witnessed the emergence of new media: interactive, computer-based devices like multimedia PCs, digital (mobile) telephones, the Internet, hand-held computers and game computers. All of these are made possible through new advances in information technology. These devices are now regularly used at work or at home by a majority of people, and their influence has extended deeply to all sectors of society, including work, leisure, education, health care, government and the arts. New media have become new mass media, contrasting with “old” electronic and print media, like the radio, television, telephone and newspaper. It is widely recognized that the social, cultural and political implications of new media are significant, and it has even been argued by many that their rise has enabled the emergence of a new, postindustrial model of society, the information society, with its own principles of social and economic organization and cultural practices (Castells, 1996). The social, cultural and political implications of new media have now become a major topic in academic research, in both the social sciences, humanities and arts. In recent years, an interdisciplinary field of new media studies has even emerged (Lievrouw & Livingstone, 2002; Lister et al., 2003; ardrip-Fruin & Montfort, 2003).