Think blue, think Volkwagen (case study)

Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

Original languageEnglish
Title of host publicationIntegrated advertising, promotion, and marketing communications
EditorsKenneth E. Clow, Donald Baack
Place of PublicationBoston
PublisherPearson
Pages368-370
Number of pages480
ISBN (Print)9780273786986
Publication statusPublished - 2013

Publication series

Name
PublisherPearson

Keywords

  • METIS-296846
  • IR-86568

Cite this

Hospers, G. J. (2013). Think blue, think Volkwagen (case study). In K. E. Clow, & D. Baack (Eds.), Integrated advertising, promotion, and marketing communications (pp. 368-370). Boston: Pearson.