Think blue, think Volkwagen (case study)

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic

Original language	English
Title of host publication	Integrated advertising, promotion, and marketing communications
Editors	Kenneth E. Clow, Donald Baack
Place of Publication	Boston
Publisher	Pearson
Pages	368-370
Number of pages	480
ISBN (Print)	9780273786986
Publication status	Published - 2013

Name
Publisher	Pearson

Keywords

@inbook{ea5058030bb64c949b820e6f022cd455,

title = "Think blue, think Volkwagen (case study)",

keywords = "METIS-296846, IR-86568",

author = "Hospers, \{Gerrit J.\}",

year = "2013",

language = "English",

isbn = "9780273786986",

publisher = "Pearson",

pages = "368--370",

editor = "Clow, \{Kenneth E.\} and Donald Baack",

booktitle = "Integrated advertising, promotion, and marketing communications",

}