To adopt, or not to adopt: that is the question

Elina Petersone; Allard C.R. van Riel; Jörg Henseler; Ellen Roemer

To adopt, or not to adopt: that is the question

Elina Petersone, Allard C.R. van Riel, Jörg Henseler, Ellen Roemer

Research output: Contribution to conference › Paper › peer-review

Original language	English
Pages	58-63
Publication status	Published - 8 Sept 2014
Event	22nd International Colloquium on Relationship Marketing, Newcastle University Business School, United Kingdom, September 8-10. - Duration: 8 Sept 2014 → …

Conference

Conference	22nd International Colloquium on Relationship Marketing, Newcastle University Business School, United Kingdom, September 8-10.
Period	8/09/14 → …
Other	08-09-2014

Keywords

IR-98095
METIS-310022

Access to Document

http://www.ncl.ac.uk/nubs/assets/documents/icrm_2014_proceedings.pdf

Cite this

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title = "To adopt, or not to adopt: that is the question",

keywords = "IR-98095, METIS-310022",

author = "Elina Petersone and {van Riel}, {Allard C.R.} and J{\"o}rg Henseler and Ellen Roemer",

year = "2014",

month = sep,

day = "8",

language = "English",

pages = "58--63",

note = "22nd International Colloquium on Relationship Marketing, Newcastle University Business School, United Kingdom, September 8-10. ; Conference date: 08-09-2014",

}

TY - CONF

T1 - To adopt, or not to adopt

T2 - 22nd International Colloquium on Relationship Marketing, Newcastle University Business School, United Kingdom, September 8-10.

AU - Petersone, Elina

AU - van Riel, Allard C.R.

AU - Henseler, Jörg

AU - Roemer, Ellen

PY - 2014/9/8

Y1 - 2014/9/8

KW - IR-98095

KW - METIS-310022

M3 - Paper

SP - 58

EP - 63

Y2 - 8 September 2014

ER -