To adopt, or not to adopt: that is the question

Elina Petersone, Allard C.R. van Riel, Jörg Henseler, Ellen Roemer

Research output: Contribution to conferencePaperpeer-review

11 Citations (Scopus)
Original languageEnglish
Pages58-63
Publication statusPublished - 8 Sep 2014
Event22nd International Colloquium on Relationship Marketing, Newcastle University Business School, United Kingdom, September 8-10. -
Duration: 8 Sep 2014 → …

Conference

Conference22nd International Colloquium on Relationship Marketing, Newcastle University Business School, United Kingdom, September 8-10.
Period8/09/14 → …
Other08-09-2014

Keywords

  • IR-98095
  • METIS-310022

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